(PRWEB) January 21, 2012
This growth reflects the adoption of a number of initiatives focused on driving user engagement across the site. Independent.ie re-launched its commenting facility early last year, allowing users to have their say on the subjects that matter to them and enabling them to join the debate on a wide range of topical issues. The site now receives and publishes thousands of comments a day as a result of readers getting involved and contributing to the discussion.
Independent.ie also host and manage regular live blogs on sporting events such as the All-Ireland GAA finals, Rugby World Cup and other newsworthy events such as the Presidential Election count and Budget 2012 that ran on December 5/6th last. In addition, their social engagement capability, has been enriched to enhance sharing functionality, so readers can easily share and send any stories of interest to their social media network, on the platform of their choice e.g. Facebook, Twitter, LinkedIn, Digg and Reddit.
The team have also refined and enhanced their multimedia strategy and offerings. A new video channel has been created to enable users find and watch numerous topical videos, and for high profile stories the team actively integrate video content with relevant articles/stories. This is in addition to providing popular and extensive, dynamic photo galleries.
Ian Byrne, CEO, Independent Digital says, "The very wide range of performance measurement tools available in the market place currently, can cause confusion and hinder investment in online campaigns from time to time. A key objective for our business in 2011 was to identify one reliable and trusted source of standard audience metrics that are widely used and recognized by agencies and online brand marketers, when making advertising investment decisions. We are delighted to work with comScore for 2012 whose metrics and the underlying Unified Digital Measurement methodology demonstrates our position as the number one online newspaper site in Ireland. It was also nice to have outpaced our competitor Irishtimes.com on this occasion."