Vanity Girl Hollywood, Celebrities, and Beauty Insiders Flock to L’Oreal’s 40th“Because You’re Worth It” Anniversary Party

Share Article

Spotted: YouTube Guru Kandee Johnson, Celebrity Makeup Artist Jeffrey Paul and Vanity Girl Hollywood’s Maxine Tatlonghari at L’Oreal’s “Because Your Worth It” Soiree at the ultra luxe Four Seasons Hotel in Beverly Hills

Photo of YouTube Guru and Maxine

The L’Oreal anniversary party was a serious who’s who of theHollywood beauty talent that keeps our favorite celebrities glamorous.

Last weekend, Los Angeles and Vanity Girl Hollywood was abuzz with the parties surrounding the Golden Globes and in the midst of all this glamour, beauty giant L’Oreal celebrated a landmark of it’s own … the 40th Anniversary of its famous slogan, “Because I’m Worth It.”

Miss Golden Globe 2012 Rainey Qualley, co-hosted the event with her famous movie and TV star mother, Andie McDowell. The star-studded cocktail party was attended by Tina Fey, Joey Maalouf and beauty insiders like YouTube Guru Kandee Johnson, celebrity makeup artist Jeffrey Paul and Vanity Girl Hollywood’s Maxine Tatlonghari.

YouTube guru Kandee Johnson was approached by L’Oreal to lend her social media talent to their Golden Globes and anniversary celebrations. Celebrity stylist Johnny Lavoy, a key member of the L’Oreal beauty team, styled Kandee’s hair into a dramatic updo.

Also on deck was celebrity makeup artist, Jeffrey Paul whose credits and clients include Vogue, Tyra Banks, and beauties from both Hollywood and Bollywood.

“Hollywood has fallen in love with L’Oreal and their beauty products,” says Paul. “The cocktail party was a great way to catch up with friends, and be introduced to new products and take home some old favorites.”

Of course, no Beverly Hills party is complete without a generous SWAG bag and L’Oreal didn’t disappoint. Color addicts can celebrate with the launch of the new L’Oreal Colour Riche Nail Collection featuring 42 super shiny shades based upon the following moods: Iconic Muse, Femme Fatale, Hopeless Romantic and Trend Setter. The company even turned their slogan into a new shimmery gold nail shade appropriately named “Because You’re Worth It.”

About Vanity Girl Hollywood:
Launched in 2008 by fundraiser-turned-entrepreneur Maxine Tatlonghari (after a surprise lay-off), the brand quickly became a celebrity darling, lighting up the faces of famous beauties like Carrie Underwood, Jennifer Love Hewitt and Kim Kardashian. YouTube gurus such as Kandee Johnson, Makeup Geek and Emily Noel have also given the lighted mirrors their stamp of approval and major cosmetic brands are using the signature lighting in their YouTube studios and at events.

Kandee Johnson is a fan of the Starlet mirror in limited edition pink, and Jeffrey Paul has used the Black Broadway Table Top Vanity in his makeup tutorial videos.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Maxine Tatlonghari
Visit website