Clio Clips Competition and Costs in Men's Grooming With New Hypergroom Body Groomer

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Leading innovators in personal care and grooming industry revamp men's body grooming with hot new Hypergroom for an all over sleek and strong look at an unparalleled affordable price.

The Hypergroom™ Body Groomer gives young men their own unique option in body grooming… a stylish razor with a strong design and utility for use on all body zones.

Clio® Designs (http://www.cliodesigns.com), inventors of the body grooming category for men in 2004 with the patented longneck® DIY® cordless rechargeable body shaver, is revolutionizing the men’s body grooming industry yet again with the introduction of its brand new Hypergroom™ Body Groomer. With body grooming continuing to increase in popularity among young men, Clio® recognized the need for an inexpensive, yet quality performance body groomer specifically tailored for this younger, more stylish generation. The result is the new Hypergroom™ Body Groomer, a triple blade, battery-operated body groomer for bi-directional trimming and shaving, complete with three trimming guides for various hair lengths. With a strong, ergonomic design for tackling all body zones and a shockingly affordable price point, the Hypergroom™ is the perfect groomer for young, active men on-the-go, and on a budget.    

Hypergroom™ Highlights

  • Triple Blade System – bi-directional trimming + shaving
  • Sure Grip Design – soft rubber grip for easy handling
  • Ultra Sharp Blades – precision trimming + cutting
  • Washable & Waterproof – easy to clean, water-resistant design for shaving wet or dry
  • Hypoallergenic Stainless Steel Blades – for a skin-soothing, soft finish
  • Use on All Body Zones – chest, legs, back, groin, shoulders, abs, underarms, etc.

“Over the years, men’s body grooming has increasingly grown more and more popular with younger generations of men who are looking to push the boundaries of grooming and personal style, yet find themselves recently within the realm of a tight budget,” says Jamie Leventhal, Executive Vice President, Clio® Designs. “The Hypergroom™ Body Groomer gives young men their own unique option in body grooming… a stylish razor with a strong design and utility for use on all body zones. Offered in stores for under $15, the Hypergroom™ represents a new wave in men’s body grooming, one that’s innovative and intuitive, giving young men the cleanly groomed look they desire at an extremely affordable cost.”

Look for the Hypergroom™ Body Groomer for just $11.99 at major retailers across the U.S. including CVS/pharmacy and Ulta, and online at walmart.com, drugstore.com and amazon.com.

About Clio® Designs Incorporated
Established in Boston in 2002, Clio® has quickly grown to become a leading global designer, manufacturer and marketer of personal care and beauty care products, appliances and accessories. Clio® combines small company passion for design, quality and service with big company efficiencies and economies to deliver unmatched results and performance at affordable prices.

With a strong reputation for developing its own original designs and proprietary technology, Clio® is an intellectual property leader. The company designs, manufactures and markets personal-care products sold under the Clio® brand and various other private-label / OEM brands in over 30 countries worldwide. Clio® has several design and utility patents issued and pending in both the U.S. and abroad…and continues everyday to innovate and bring to market new and exciting products.

For more information on Clio® Designs or to view the entire range of Clio® products, please visit http://www.cliostyle.com, or http://www.facebook.com/cliostyle, or @cliostyle on Twitter.

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Cara Zambri
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