Ifbyphone® Receives 2011 Award for the Year’s Most Innovative New Products

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INTERNET TELEPHONY recognizes Ifbyphone MyLeadResponder for its 14th Annual Product of the Year Award.

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Ifbyphone®, the leader in voice-based marketing automation, today announced that its
MyLeadResponder application has been named a winner of the 2011 INTERNET TELEPHONY Product of the Year Awards. The editors of the publication selected the companies that have demonstrated the vision, leadership and thoroughness associated with their winning product. Ifbyphone is named among the likes of Dell and Panasonic, which were also winners in this year’s competition.

Released in October 2011, Ifbyphone’s MyLeadResponder solves the problem created when a prospect completes a web form, and then waits hours to receive a follow up. During that time gap, consumers move on to competitors or lose interest, killing the sale. The application leverages Ifbyphone’s advanced voice-based marketing automation platform to instantly find and connect a sales person with the lead.

“We are honored to not only be recognized by INTERNET TELEPHONY but to also receive the 2011 Product of the Year award for MyLeadResponder,” said Irv Shapiro, CEO of Ifbyphone. “Our developers worked vigorously to build a product that enhances voice-based marketing automation, with the award simply serving as validation of their hard work. MyLeadResponder meets an industry-wide need for more streamlined tactics to quickly connect a lead with a salesperson and close more deals.”

In fact, according to Harvard Business Review, firms that contacted potential customers within an hour of receiving a query were nearly seven times more likely to qualify the lead as those that contacted the customer an hour later—and more than 60 times as likely as companies that waited 24 hours or longer. Despite these findings, 63 percent of companies failed to respond in that golden hour. Twenty-four percent waited more than a day, and 23 percent didn’t respond at all.

“I am happy to grant Ifbyphone with a Product of the Year Award. The editors of INTERNET TELEPHONY have verified that Ifbyphone MyLeadResponder displays quality and innovation plus satisfies a real need in the marketplace,” stated Rich Tehrani, CEO, TMC. “I would like to congratulate the entire team at Ifbyphone for their commitment to advancing communication technologies.”

To view a full list of this year’s winners, visit http://www.tmcnet.com/topics/articles/251356-announcing-2011-internet-telephony-product-the-year-award.htm.

About Ifbyphone®

Ifbyphone is the leading voice-based marketing automation platform that manages, measures and automates voice interactions in the marketing process — including lead capture, lead nurturing, lead routing, and lead analysis. The Ifbyphone suite is a set of software-as-a-service applications implemented easily across an organization for better decision making and improving interactions across the customer lifecycle. Companies of all sizes and across all industries use the Ifbyphone platform, including health care, real estate, home services, and a variety of marketing applications.


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