You practice law - we market your practice
Baltimore, Maryland (PRWEB) January 19, 2012
On the Record PR is pleased to announce public relations services for law firms. On the Record PR is a public relations firm dedicated to helping law firms grow their practices.
"The sound bite goes much further today than it ever has. News organizations are looking for content for their news programs and web products," said owner Karen McGagh. "They also need legal commentators who can explain complex cases and legal jargon to audiences in simple and clear terms that people can understand and relate to."
News organizations say today's viewers and readers have an insatiable appetite for legal news and most media outlets don’t have the staff to research and provide it for them. Reporters are running from schools, to fires to courthouses trying to provide meaningful content for their audiences. They need legal resources to help them understand what to cover in today's breaking legal news. On the Record PR helps savvy lawyers step in and fill that void and use those sound bites to reach new clients.
What's more, today's legal clients are using the Internet to find and research their lawyers. The old way of growing law firm business, the club lunch, the golf course or the black-tie dinner has been replaced in part by the sophisticated online arena. A well-placed sound bite with legal insight or a news brief on a case win helps firms reach and land clients.
"The ever-important search engine status can’t be overstated," Ms. McGagh said. "One sound bite or print story will be featured across the airwaves, blogs, print and TV websites for years to come and that linked content improves a firm’s search engine status."
Many law firms are also struggling with writing and editing web content for their firm sites. We have a staff of writers and editors that keep web sites up to date and scour them for fresh ideas and content.
On the Record PR is helping law firms harness the power of public relations.
Firm public relations services include:
Firm News Press Releases
Awards Press Releases
Case News Press Releases
Community Service Press Releases
Pitching lawyers as legal commentators in the local and national news
Developing targeted local and national media lists
Helping clients develop working relationships with their local media
Strategy and message development
Packaging and pitching stories so the media picks them up and uses them on their web-based products for maximum exposure
Daily media monitoring and analysis (clients receive emails when their name appears in the news or in blogs)
Press conference management
Op-ed development and placement
Internal Firm Communication
Internal and External Communication
Clients receive a password protected website where they order PR services on a monthly retainer basis or a la carte. Clients pay via credit card on the protected site. All clients have a personal account representative with 24-hour access to them. Clients receive weekly phone calls and emails to ensure they receive the service they need. Clients appear in the news the first week they hire us.
About On the Record PR
On the Record PR is a group of former reporters who've spent years developing relationships with local and national reporters who cover legal issues. The firm knows how to package and pitch stories so they get placed. For more information please call the firm at 443.632.4217.