Little Gifts Makes Social Giving through Facebook Easy

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In a tough economy, many charities are looking for innovative ways to expand their reach and encourage people to give. One new trend just bubbling to the surface is social giving: combining donations-as-gifts with social networks.

facebook charitable gifts
Little Gifts turns donations into socially shareable virtual gifts.

In a tough economy, many charities are looking for innovative ways to expand their reach and encourage people to give. One new trend just bubbling to the surface is social giving: combining donations-as-gifts with social networks. Little Gifts (http://www.littlegifts.org), a new startup in Portland, makes it easy by creating an integrated store right on a charity’s Facebook page, where users can select a virtual gift that represents a donation, and gift it directly to a friend’s wall on Facebook.

http://www.littlegifts.org explains a common use case:

“Just realized it’s your friends birthday today? Just visit your favorite charity’s Facebook page, pick a virtual gift (perhaps a puppy for an animal focused charity, or a flower for an environmental charity), write a short note for your friend, and immediately send it to their wall. They’ll receive a fun and thoughtful virtual gift, along with a note explaining your donation on their behalf. You’ll get a copy on your wall to help expose your favorite charity to your network.”

The benefits to charities are clear: reduced friction for users to donate money while staying in Facebook, increased incentive to donate, and increased exposure to both the giver’s and receiver’s social networks. Best of all, all donations are sent directly from the donor to the charity, using the charity's existing donation method.

As part of their launch, Little Gifts is offering lifetime free accounts and store setup to a select pilot group of charities. To apply for a free lifetime account, visit http://www.littlegifts.org/apply

How does it work?
1. Little Gifts will create an online store integrated into a charity's Facebook page. The charity can choose its favorite gifts from their gift library, and set their own prices. All donations go directly to the charity's paypal or bank account.

2. When a donor gives to the charity on behalf of someone, the recipient receives a themed ecard along with a virtual gift on the giver’s wall and the recipient’s wall representing the donation.

3. It's a meaningful gift that helps the charity twice, by making giving easier and more fun, and also by sharing the cause with both the giver's and recipient's entire social networks.

Join the free pilot program today at: http://www.littlegifts.org/apply

Little Gifts is based in Portland, Oregon, and helps charities turns donations into socially shareable virtual gifts by creating integrated Facebook stores.

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Michael LaPeter
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