Lowell, MA (PRWEB) January 21, 2012
BREEJ Technologies, developer of the BUMP ZAPPER and BUMP TERMINATOR branded Anti Bump Products, announced today the availability of the free definitive Science of Shaving® Bump Treatment and Shaving Guide for Men http://www.ScienceofShaving.com
"In issuing the Science of Shaving® FREE Bump Treatment and Shaving Guide for men, BREEJ Technologies wants to demystify how shaving bumps and ingrown hairs are caused, how to quickly resolve existing shaving bumps and how to shave the face, neck area and head," states Aloysius Anaebonam, PhD.; BREEJ Founder and Chief Scientist
The free Guide: “Science of Shaving® - Bump Treatment and Shaving Guide for men can be requested by visiting any of the following websites:
About Shaving Bumps
Shaving Bumps, also referred to as ingrown hairs, pseudofolliculitis barbae or pfb, plague over 10 million African American men in the USA and over 300 million men of color worldwide. Shaving bumps, including the very difficult to treat back-of-the-head/neck bumps, represent a very significant issue for men of color. Some have seen limitations in their careers as well as major social set backs due to their inability to get smooth shaves. Many have reluctantly given up shaving altogether.
Shaving Bumps and ingrown hairs also plague over 100 million men and women from other ethnic groups worldwide. For men the face is red, irritated and covered with bumps. In women there are bumps, and also redness in the bikini line area, legs, underarms and face.
BREEJ Technologies disagrees with the widely held view that Shaving Bumps are caused by "in-grown" hairs - wiry, curly hairs that curl and grow back into the skin." This concept of "in-grown" hairs has led to a lot of poking & probing of the shaved area with tweezers often further aggravating the problem. BREEJ discourages this practice as the additional trauma can lead to infection, hyper pigmentation and significant skin damage.
BREEJ postulates that "Shaving Bumps are Primarily caused by Trauma from Shaving, resulting in inflammation of the shaved area manifested as "bumps" as the body reacts to the trauma, compounded at times by Bacterial/Fungal Infections. Induction of Melanogenesis by Irritated keratinocytes during shaving, produces additional inflammatory mediators exacerbating the condition [this is the main reason why men of color with higher levels of melanin have a higher incidence of shaving bumps]"
To get smooth, bump-free shaves, first resolve existing bumps and ingrown hairs, followed by proper cleansing, lubrication, shaving, soothing and conditioning of the shaved area.
About BREEJ Technologies http://www.ScienceofShaving.com
BREEJ develops and markets advanced products for shaving and resolution of shaving bumps . BREEJ collaborates with world-class international partners in product development and package design.
BREEJ BUMP ZAPPER Anti Bump products are available @
SAFEWAY Grocery Stores
Barbershops, Beauty Supply Stores
Media Inquiries, please contact:
Keenan "Cartier Ruck" Bates
SCLASS Public Relations & Marketing, Alexandria, VA USA
706 577 4834
Products Inquiries, please contact:
Aloysius Anaebonam, PhD
BREEJ Technologies, Lowell, MA