Travel-Planning Enjoyment is Plummeting and is Here to Catch It

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Tens of millions of contradictory user-generated reviews are turning holiday planning into a tedious task. That is why US.-based SnappyGo has developed a new online marketplace that allows people to plan their trips far more effectively, by combining advanced technology with human advisors to create 100% relevant, tailor-made travel advice.

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Forrester research found that in the past 5 years travel-planning enjoyment fell a significant 6%. Google recently claimed that people are spending on average 29 days and visiting 22 sites to plan a single trip. The message is simple – people are spending far too much time gleaning the web to find information that is relevant and useful to them.

The power of SnappyGo lies in its ability to harness the vast knowledge of the crowds while packaging it in a way that is 100% personalized. It does this through a state-of-the-art technology called The 8 Dimensions of Travel Compatibility, which matches travelers with travel advisors who share the same interests as them and have in-depth knowledge of the specific destination they wish to visit (some are saying this is the eHarmony for travel planning). These travel advisors are locals and avid travelers who bid for the role of working with the traveler in the SnappyGo Messaging System to help plan their trip. In adherence to the ´gamification´ of the travel industry, the travel advisors over time build up their profiles, user-ratings and testimonials.

The release of SnappyGo´s first beta in December 2011 marks a new direction in online trip planning. ¨In a 312 billion dollar a year industry, other startups are attempting to tackle the problem of oversaturation of travel information by tapping into your social media network.¨ Says Camilo Gomez, CEO and Co-founder of SnappyGo. ¨However this method has proven limited, as not everyone wants their potential holiday destinations restricted to the places where their friends have been.¨

SnappyGo´s first beta was released in December 2011 and in the first week it captured travel advisors for over 300 destinations worldwide. In an early survey the top 3 reasons that people cited for their decision to register as a travel advisor were:
1.    ´I can work from anywhere in the world´.
2.    ´I want to share the knowledge and passion that I have for my chosen destination´.
3.    ´Finally somewhere I can monetize my travel knowledge´.
SnappyGo co-founders Camilo Gomez, Ignacio Pascual and Luis E. Garcia de Brigard all have several years of experience in successful travel start-ups, including and OBA Holdings.


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