“Given AutoZone's commitment to ongoing testing and learning to drive results, APT’s software is instrumental in managing and measuring our broad-ranging testing activity across 4,500 plus US stores,” said Brett Shanaman, AutoZone’s VP of Marketing.
WASHINGTON, D.C (PRWEB) January 24, 2012
Applied Predictive Technologies (APT), announced today that AutoZone, the leading retailer and a leading distributor of automotive replacement parts and accessories, has signed an agreement to license APT's Test & Learn Management System. AutoZone will use APT’s Test & Learn Management System to assist in evaluating strategic initiatives across all major functional areas.
AutoZone chose to license APT's Test & Learn Management System after piloting the software to test the value of various initiatives in marketing, merchandising, pricing, store operations, loss prevention, store development, and programs targeting commercial business customers.
AutoZone joins over 33 of the top 100 US retailers – including Lowe’s, Walgreens, and Publix – who have licensed APT’s Test & Learn solution to evaluate new business ideas.
“APT is a great tool to help us manage our testing and allow us to make better decisions,” said Brett Shanaman, AutoZone’s Vice President of Marketing. “Given AutoZone's commitment to ongoing testing and learning to drive results, APT’s software is instrumental in managing and measuring our broad-ranging testing activity across 4,500 plus US stores.”
"APT’s solutions arm AutoZone with the capability to innovate successfully and thrive in a highly competitive industry," said Patrick O’Reilly, President and COO of APT. “AutoZone is the largest auto parts retailer in the country, and we are very pleased that they have chosen to partner with APT."
Please visit http://www.predictivetechnologies.com to learn more about APT.
As of November 19,2011, AutoZone sells auto and light truck parts, chemicals and accessories through 4,551 AutoZone stores in 48 U.S. states plus the District of Columbia and Puerto Rico and 281 stores in Mexico.
AutoZone is the leading retailer and a leading distributor of automotive replacement parts and accessories in the United States. Each store carries an extensive product line for cars, sport utility vehicles, vans and light trucks, including new and remanufactured automotive hard parts, maintenance items, accessories, and non-automotive products. Many stores also have a commercial sales program that provides commercial credit and prompt delivery of parts and other products to local, regional and national repair garages, dealers, service stations, and public sector accounts. AutoZone also sells the ALLDATA brand diagnostic and repair software through http://www.alldata.com. Additionally, we sell automotive hard parts, maintenance items, accessories, non-automotive products and subscriptions to the ALLDATAdiy product through http://www.autozone.com, and our commercial customers can make purchases through http://www.autozonepro.com. AutoZone does not derive revenue from automotive repair or installation.
About Applied Predictive Technologies
Applied Predictive Technologies (APT) is the world leader in helping organizations harness the potential of Test & Learn, a powerful fact-based approach for choosing, targeting, and tailoring strategic and tactical actions for maximum impact and profitability. More than 33 of the top 100 retailers have licensed APT's Test & Learn software. APT’s clients include Staples, Lowe's, Victoria's Secret, Food Lion, Kraft, Wells Fargo, Holiday Inn, and Toronto Dominion. APT has offices in London, San Francisco, Taipei, and Washington, D.C. Learn more about APT at: http://www.predictivetechnologies.com.