CableU Revamps In-Depth B-to-B Website for Cable Television Executives to Now Offer Industry’s First Wiki-Like Open Platform

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Also delivers enhanced blueprint for TV producers on what show concepts to pitch and how.

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In just a few short years our site has become a must have tool for cable network and production executives looking to raise their organization’s level of success in this highly competitive business.

CableU, a leading cable television industry research company, has unveiled its newly revamped CableU.tv website, which will further level the playing field for independent producers, networks and any venture with a financial stake in cable TV. CableU.tv now provides greater transparency and access to a wealth of information about the cable television business. The new B-to-B site features the industry’s first Wiki-like platform which allows networks to submit and edit information on network needs and in development programming directly on the site. This new technology further supports CableU's mission of ensuring subscribers are getting the most up-to-date information on U.S. television programming -- directly from industry insiders!

CableU.tv, which was launched in 2006, utilizes Nielsen-based data and is the only source for independent perspective, analysis and actionable insights on the industry’s top networks. CableU.tv provides in-depth monthly cable program and ratings analysis, network profiles, monthly television performance graphs and a wide variety of information about production companies, industry executives, cable programs and the programming needs of these networks.

Remarked Gary Lico, president and CEO of CableU and its parent company, CABLEready, “Having dramatically grown from a start-up venture it is very exciting to see CableU enter its next phase. In just a few short years our site has become a must have tool for cable network and production executives looking to raise their organization’s level of success in this highly competitive business.”

In addition to a blueprint for television producers on what and how to pitch, the new CableU.tv site also features:

  •     WIKI-LIKE, OPEN PLATFORM: Leverages technology to create the industry's first truly open, interactive information source where network execs and producers can edit information about their networks / companies and add / edit information about themselves and others. CableU analysts and employees remain as gatekeepers, adding new content as well and moderating user-submitted edits and additions.
  •     DATA FILTERING AND SEARCH: Uses technology to allow users to filter and search for information on networks execs, current and in development programs, network needs and program submission processes with more granularity / ease.
  •     SYNC TO EXISTING LINKEDIN ACCOUNT: Allows network executives to log in to the site using their current LinkedIn credentials. If no profile for a person with this user's LinkedIn name exists on the site yet, a new profile is created for this person. This new feature effectively creates the first cable industry-specific social networking site.

Later this year, CableU.tv will also add a feature that will allow users to choose specific networks to “follow” (for example, competitors or, for producers, networks for which they wish to develop). This function will also provide for the receipt of emails about changes just at those networks, when made on the site.

About CableU.tv
CableU is a television research company that provides proprietary analysis of major U.S. cable networks and maintains the only interactive database on U.S. cable networks, executives, programs, and production companies.

Exclusive Analysis: The company publishes monthly in-depth reports on network performance and programming trends (backed by Nielsen data) on its subscription-based website, CABLEU.tv, while offering custom research to network, production and agency clients. Founded in 2006, CableU arms industry professionals with objective, third-party insights on a wide range of topics covering the rapidly-changing cable programming landscape. In addition to senior network executives, programmers and researchers using the site for competitive comparative analysis, television producers seeking insightful information on network content needs and trends also rely on CABLEU.tv.

CABLEU Database: One of the engine’s powering CABLEU’s analysis is its wiki-like database of cable networks, cable programs and the production companies, producers and network executives behind these programs. The database furthers CABLEU’s mission to promote informational transparency and level the playing field so network executives can quickly learn what’s going on at other networks and producers can learn more about opportunities for new programming.

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Don Ciaramella
The Lippin Group
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