Emails and search engines are a key source of information, so it’s essential that businesses understand how to make the most of these channels.
(PRWEB UK) 24 January 2012
Digital channels form a key part of any modern organisation’s marketing mix, and a new course from Home Learning College prepares marketers to plan and implement effective online campaigns. Launched this month, the CAM Diploma in Digital Marketing is delivered by distance learning and leads to an accredited qualification from the Chartered Institute of Marketing (CIM).
The course comprises three modules - Digital Marketing Essentials, Digital Marketing Planning and Marketing & Consumer Behaviour – and covers techniques such as Search Engine Optimisation (SEO), Pay Per Click (PPC) and affiliate marketing. Students will learn about email and viral marketing, online advertising, and online PR, as well as digital metrics, legislation, regulation and codes of practice.
The Communications Advertising and Marketing (CAM) Education Foundation is an educational charity founded in the late 1960s and is renowned for developing study programmes that bridge the gap between academic knowledge and practical application. Following a partnership developed in 2000, all CAM qualifications are validated and awarded by the CIM, which is recognised as the world’s largest organisation for professional marketers.
Home Learning College’s CAM Diploma in Digital Marketing comes with two years’ tutorial support, plus bespoke course materials and access to the Virtual Learning Community – a lively online campus featuring live classes, forums and other useful tools. Upon successful completion of the course students can use the letters DipCAM (DigitalM) after their name, denoting their digital marketing capabilities.
“Buying behaviour has changed dramatically since the advent and growth of the internet,” says Dave Snow, Academic Director at Home Learning College. “Emails and search engines are a key source of information, so it’s essential that businesses understand how to make the most of these channels when promoting their products or services.
“The world of digital marketing can seem daunting at first, but this course will develop the skills to effectively target potential customers and other stakeholders using a range of online methods. As such, it is ideal for people who are looking to enhance their traditional marketing experience and those seeking their first specialist role.”
For more information on Home Learning College’s CAM Diploma in Digital Marketing visit http://www.homelearningcollege.com/Courses/Business-And-Marketing/CAM-Diploma-In-Digital-Marketing/
About Home Learning College
Home Learning College is the largest vocational distance learning provider in the UK, with nearly 50,000 students studying with the organisation.
All Home Learning College courses lead to professional CV-enhancing, employer recognised qualifications, including AAT, Sage, CompTIA, Microsoft, ICB and CIW. Subjects covered include book-keeping, accounting, IT and computing, web design and many more.
Home Learning College students benefit from a dedicated in-house tutoring service and the Virtual Learning Community - an online learning environment which facilitates the delivery of course material and peer networking. Additionally students are eligible for the NUS Extra card from the National Union of Students (NUS), allowing them to enjoy the savings and services available with the discount card.
For more information on all courses visit Home Learning College, follow us on Twitter @home_learning or check out student testimonials and other video content on our YouTube channel: http://www.youtube.com/homelearningcollege
Home Learning College Marketing Executive
Tel: 020 8676 6258
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