Marks & Spencer Selects RichRelevance to Personalise the Customer Experience

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Marks & Spencer Provides Online Shoppers with Relevant, Meaningful Product Recommendations

“The RichRelevance team has domain expertise in personalisation solutions and that gave us confidence in selecting the company as our partner,” David Walmsley, Marks & Spencer

RichRelevance®, the leading provider of dynamic e-commerce personalisation for the world’s largest retailers, today announced it has integrated its personalisation and analytics technology online at To create a more customer-centric user experience online, Marks & Spencer is using RichRelevance to deliver personalised product recommendations to shoppers as they browse the site. Recommendations are based on shopping patterns, such as best-selling lines or items customers also viewed or bought, and adjust in real-time to ensure that each customer is presented with products that are highly relevant and meaningful.

“Our customers are at the heart of every improvement we make. Through the RichRelevance integration, we can more efficiently deliver personalised product recommendations to each customer,” said David Walmsley, MultiChannel Development Director, Marks & Spencer. “The RichRelevance team has domain expertise in personalisation solutions and that gave us confidence in selecting the company as our partner.”

“At a time when consumers have an increasingly broad range of options for where and how they shop, adopting a customer-centric strategy—where retail operations are considered from the customer’s perspective—is the best approach,” said David Selinger, CEO of RichRelevance. “Marks & Spencer have recognised that personalisation is paramount to the customer experience and we’re delighted to work with them on this initiative.”

About RichRelevance

RichRelevance powers personalised shopping experiences for the world’s largest and most innovative retail brands, including Wal-Mart, Sears, and others. Founded and led by the e-commerce expert who helped pioneer personalisation at, RichRelevance helps retailers increase sales and effectively monetise site traffic by providing the most relevant products, content and offers to shoppers as they switch between web, store and mobile. RichRelevance has delivered more than £1 billion in attributable sales for its clients to date, and is accelerating these results with the introduction of a new form of personalised advertising called shopping media which allows brands to engage shoppers where it matters most – at the point of purchase on the largest retail sites in world. RichRelevance is located in San Francisco, with offices in Seattle and London. For more information, please visit


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Annie Barker
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