We plan to use our new funding to expand international sales, scale development efforts, and bring to market a game-changing new product in early March that we plan to announce at ITB, the world's leading travel trade show held in Berlin.
Amsterdam, The Netherlands (PRWEB) January 25, 2012
Olery (http://www.olery.com), a provider of reputation management software for the leisure and hospitality industry, announced today that it has completed a $1 million (€750K) funding round from an undisclosed source. Olery will leverage the new funds to build upon current market traction in the US, Europe, Middle East and Asia Pacific, expand international sales, improve existing products, scale development efforts, and bring new products to market.
“Our technology has been in development since 2010, and we’ve utilized that time to perfect our infrastructure, launch new products in the market, and deliver proof-of-concept with some of the leading hotels in the world including Boscolo Hotels, Van der Valk Hotels, Carlton Hotels, Best Western and Hampshire Hospitality,” said Kim van den Wijngaard, CEO and co-founder of Olery. “We plan to use our new funding to expand our international sales, scale development efforts, and bring to market a game-changing new product that we plan to announce in early March at ITB, the world’s leading travel trade show held in Berlin.”
Olery: Turn Guests into Ambassadors.
Olery offers simple online reputation management tools for hotels that help turn online reviews and social media feedback into actionable business intelligence. Products offered include:
- Reputation management: Automatically collects guest reviews and ratings on over 100 renowned review and booking websites, allows hoteliers to know what is being said about them on social media sites, and also monitors and benchmarks performance against competitive hotels with a Guest Experience Index.
- Brand management for hotel groups: Allows hotel groups and chains to manage their brand’s reputation and quality of their groups of hotels, along with the pain points of each property;
- Olery Review Sites Database: a free online information database that provides real-time insight for hotel managers on how to best leverage their hotel’s presence and reputation on over 100 international review and social community websites in one place including TripAdvisor, Booking.com, Hotels.com, Expedia, Priceline, and more.
The global expansion of Olery is also perfectly timed with the market. According to recent research conducted by Market Metrix: “Guest experience factors including past experience, reputation, recommendations, and online reviews are critical to selecting a hotel by the majority of hotel guests (51%) and are now more important to guests than either hotel location (48%) or price (42%). This means that for the first time, more bookings are driven by reputation than either location or price.”
Olery (http://www.olery.com) helps turn customers into ambassadors. The company offers easy-to-use tools for the leisure and hospitality industry that provide insight into online reputation and social media presence by monitoring what is being said online, engaging with customers, and measuring satisfaction performance. The Olery suite of comprehensive products and tools intuitively turn online reviews and social media feedback into actionable business intelligence. Our customers use Olery Reputation, Olery Groups, and the Olery Review Sites Database to track the success of operational improvements, to develop new marketing channels via social media, to provide better customer service, and to drive incremental revenue. Our customers include leading hotels such as Boscolo Hotels, InterContinental Hotels Group, Okura Amsterdam, Van der Valk Hotels, Carlton Hotels, Best Western and Hampshire Hospitality.