Newtours and Venue Italia Merge to Create Italy’s Largest Destination Management Company

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Newtours Venue Italia is poised to become Italy’s foremost destination management company, providing increased responsiveness to customer demands and the scale to address new opportunities in the growing Asian market.

Newtours and Venue Italia dmc, two of Italy’s foremost destination management companies, have announced they are joining together to create the leading company of its kind in Italy.
“To be competitive on the global market, destination companies need to be more solid and better structured,” explains Newtours CEO Giuseppe Lepri. “On both our sides, clients are asking us to be ready to meet ambitious new challenges that we can now provide by being a more powerful and comprehensive partner.”

Newtours and Venue Italia dmc each had its own experience, capacity and specialisations. So the specific know-how of the two brands now covers the full range of the MICE industry: pharma, automotive, insurance and financial. Clients can call on Italy’s most comprehensive offer of congress and association management, product launches, incentive and reward-trips, conventions and special events.

“The complementary nature of our companies means that we can provide a streamlined organisation with attentive, motivated people and a smart sales team - all in-house,” adds Venue Italia CEO Claudia Pelosin.

Newtours Venue Italia, which will be based in Milan with operating offices in Florence and Rome, now ensures that clients get faster assistance. A further reason for the merger is the ability to expand its presence in the Far-East and emerging markets where interest in Italy is currently very high.

This major new venture opens up exciting new horizons for everyone involved.


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Giuseppe Lepri
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