San Jose, CA (PRWEB) January 23, 2012
Google Webmaster Trends Analyst Susan Moskwa will be helping international marketers make sense of Google’s multilingual markups and implement effective geo-targeting on their websites at the International Search Summit @ SMX West on February 27th.
Speaking at the Summit, which delivers a full day of content focused on international search and social media topics, Susan will explain the changes that Google has introduced to improve the geo-targeting of multilingual content and advise delegates how to apply them in order to improve the performance of their global websites.
“Developing an effective geo-targeting strategy is a common challenge for global organisations, but getting it wrong can have serious consequences for the overall performance of your websites”, says Andy Atkins-Krüger, CEO of WebCertain and Chair of the Summit. “Susan’s session will provide some much needed guidance on how to capitalize on Google’s changes to the handling of this content and is a unique opportunity for delegates to get an insight into Google’s position on geo-targeting”.
Other speakers at the International Search Summit include Tina Dam, Former ICANN Director and domain specialist, global search expert Bill Hunt, Preston Carey from Russian search engine Yandex and Kyle Choi of Korean search engine Naver.
Sessions will include Global Domain Strategies, Spanish SEO, Geo-targeting, The Social World Beyond Facebook and focus sessions on Russia, South Korea and China. There will also be breakout discussion groups and ask the experts Q & A.
Early Bird Rates for the International Search Summit are available until January 28th. Passes can be bought separately or in conjunction with SMX West all-access passes.
About the International Search Summit
The International Search Summit is a series of conferences dedicated to international and multilingual search and social media. International search marketing agency WebCertain has been running the Summit since 2008, when it became frustrated at the lack of international content at search conferences.
The International Search Summit is now partnering with Search Marketing Expo to provide international SEO, PPC Social Media content at SMX events across the US and Europe.
Visit http://www.internationalsearchsummit.com for more information.