mRELEVANCE Launches New Highland Homes Mobile Site

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mRELEVANCE, LLC is pleased to announce the launch of the new Highland Homes mobile site, http://www.HighlandHomes.org. Created to accommodate an increasing number of users who access the website from mobile devices, the new site allows homebuyers and real estate agents to access information on the builder’s product on the go from smartphones and tablets.

With 10 to 15-percent of monthly site visitors on the Highland Homes website coming from mobile devices, it is the perfect time to create a site to accommodate those consumers.

mRELEVANCE, LLC is pleased to announce the launch of the new Highland Homes mobile site, http://www.HighlandHomes.org. Created to accommodate an increasing number of users who access the website from mobile devices, the new site allows homebuyers and real estate agents to access information on the builder’s product on the go from smartphones and tablets.

“More and more, our buyers and agents are using their mobile devices to view Highland Homes’ information, and we are excited to be able to meet their needs by offering a user-friendly, mobile alternative to our main website,” said Kathie McDaniel, vice president of sales and marketing for Highland Homes. “Whether searching for Highland Homes’ information from home or onsite at one of our communities, smartphone and tablet users can find what they need quickly.”

The Highland Homes mobile site is a compact and comprehensive version of the Lakeland-based builder’s main website. It provides general information about Highland Homes’ communities, floor plan descriptions, pricing, contact information and virtual tours when available, and is integrated with the builder’s social media sites including Twitter, YouTube and Facebook.

There are several benefits to the mobile site including:

  •     Fast load time on mobile devices
  •     Easy to view and read due to large fonts and graphics built for mobile
  •     Finger-friendly – meaning information can be obtained with minimal clicks.

“With 10 to 15-percent of monthly site visitors on the Highland Homes website coming from mobile devices, it is the perfect time to create a site to accommodate those consumers,” said mRELEVANCE managing partner, Mitch Levinson. “In just a couple short months, the new Highland Homes mobile site has already shown an increase in total website traffic to the builder’s website by almost 15-percent. Based on the time viewing pages on the mobile site, these are new high quality buyers.” Mobile sites are a must have for home builder marketing in 2012.

Highland Homes has been Central Florida’s value leader for more than a decade. When it comes to building your new home, you can trust the Highland Homes team to deliver the best in new home choice, quality, value and satisfaction. Highland Homes has new home communities through Central Florida including the cities of Bartow, Dade City, Davenport, Ellenton, Lakeland, Leesburg, Mulberry, Plant City, St. Cloud, Winter Haven and Zephyrhills. For a complete list of new home communities and more information, visit the Highland Homes website at http://www.HighlandHomes.org or call 863-619-7103.

About mRELEVANCE: mRELEVANCE, LLC creates relevant marketing and communications that reach audiences with focused and strategic messages. Through technology and creative content, messages are delivered to target markets to encourage customer action and interaction.

With offices in Atlanta and Chicago, mRELEVANCE can connect your company with buyers and build relevant relationships nationwide. For more information, visit http://www.mRELEVANCE.com, Like us on Facebook at http://www.Facebook.com/mRELEVANCE, Follow us on Twitter at @mRELEVANCE or call 770-383-3360 or 847-259-7312.

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Carol Flammer

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