FiPath Launches Campaign to “Save Generation X!”

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Campaign challenges Gen Xers to take action and connect with their financial future. FiPath will donate $1 to reduce Social Security debt for each new member as a symbol of what Gen Xers are facing

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FiPath, the only independent site that provides financial education and collaboration for all consumers, today announced its “Save Generation X!” Campaign, which challenges Gen Xers – 29 to 49 years old -- to start taking control of their financial future. FiPath will also donate $1 to reduce Social Security debt for each new member as a symbol of the issues facing Gen X in planning for retirement.

The vast majority of Generation X has less than $500K in assets. They are often at a stand-still in their financial life, or even lost when it comes to long term financial planning. According to a recent independent survey of U.S. consumers between ages 29-49, conducted by FiPath and the Siena College Research Institute:

  •     56 percent do not have a clear and organized plan to save for their retirement.
  •     Only one in 10 is very confident about being be able to maintain their standard of living when they retire
  •     71 percent agree that unless something is done, Social Security could be bankrupt within the next 20 to 25 years.

To help drive awareness of this uncertain financial future, FiPath has pledged to donate $1 to the Social Security fund for every new member who joins the FiPath community at the Save Gen X! website. Once signed up for this free membership, consumers have the option to complete a short survey to determine their retirement score, and see how they stack up against their peers. They will also receive a free download of FiPath's whitepaper, "Ten Common Mistakes to Avoid when Planning for Retirement."

“Many Gen Xers understand that they need to prepare for the future, but most don’t know where to start,” said Tim Harrington, FiPath CEO. “By launching the “Save Generation X!” campaign, we’re drawing awareness to the fact that consumers, and specifically the Gen X consumer, need to focus on their retirement because Social Security may someday not be available, or at least not at the same levels as for prior generations.”

Consumers who sign on with FiPath as part of the “Save Generation X!” campaign will join over 90,000 members who already trust FiPath to help them connect to their financial future. FiPath offers its members unbiased content and easy-to-use tools, as well as peer-to-peer connections and expert resources.

“I’m thrilled to play a part in this unique initiative to empower millions of people across the country to start making smart financial decisions that will not only benefit them now, but in the decades to come,” said Jennifer Openshaw, FiPath Advisory Board member, personal-finance expert, and CEO of SuperFutures, a website that helps students prepare for college and for life. “Throughout my career, I’ve made it my goal to help people take control of their finances—so I’m excited to offer my expertise to the FiPath community, and to have joined forces with an organization that’s committed to helping an often overlooked group build a more secure future.”

FiPath offers something for all types of consumers. As the trusted resource for information about retirement planning, college planning, personal finance, investments or insurance, FiPath also provides a forum for collaboration with peers, enabling consumers to get a broad variety of opinions and then make the best decision for themselves.

Visit FiPath to participate in the “Save Generation X!” Campaign and get your retirement score.

About FiPath
With a focus on filling the market void that currently exists for millions of consumers, especially Gen Xers, FiPath is the only independent site that provides financial education and collaboration for consumers, including unbiased content and easy-to-use tools, peer-to-peer connections, and expert resources. FiPath offers something for all types of consumers – from the do-it-yourselfer, to those who seek more guidance. With FiPath, consumers can connect with, and take control of, their financial future. FiPath also provides expertise and marketing support for financial advisors at FiPath.com/advisors.

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David Andersen
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