Experts Provide Insider Perspectives on How to Attract, Manage and Retain Subsidized Exchange Members

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The Medicaid expansion called for by the health reform law is expected to move 16 million Americans into health insurance exchanges in 2014. Two executives from Molina Healthcare and the AmeriHealth Mercy Family of Companies will outline strategies to market to, enroll and retain these customers in this January 24 webinar, sponsored by Atlantic Information Services.

Atlantic Information Services, Inc., publisher of Health Reform Week, is pleased to announce its January 24 webinar, The New Member Profile: Marketing and Benefit Design for Subsidized Exchange Members. See webinar details at http://aishealth.com/marketplace/c2r05_012412.

The Medicaid expansion called for by the health reform law is expected to move 16 million Americans into health insurance exchanges in 2014. They’ll join the millions who already have Medicaid, who qualify for subsidies or who are purchasing unsubsidized commercial coverage via the exchanges. But low-income members have significantly different needs than do other exchange participants.

On January 24 Stephen O’Dell, from Molina Healthcare, Inc., and Andrew Berenato, from the AmeriHealth Mercy Family of Companies, will outline strategies to attract, manage and retain these members. During the 60-minute presentation and 30 minutes of Q&A, participants will get insider perspectives on key questions such as:

  • The best approach for tailoring benefit designs to the needs of different population segments, using a Basic Health Program, a separate Medicaid program or other options.
  • How to create an exchange product that is customer-friendly, transparent and customer-service-focused.
  • Why exchange-based products should reform the one-size-fits-all model of Medicaid.
  • Why lower-priced products will help stabilize the exchanges, attracting both subsidized and unsubsidized members.
  • How exchanges should be structured to avoid adverse selection, address varying consumer needs and ensure both choice and quality for customers.
  • Strategies for integrating and coordinating Medicaid and commercial exchanges to improve functionality and reduce churn.

Visit http://aishealth.com/marketplace/c2r05_012412 for more details and registration information.

About AIS
AIS develops highly targeted news, data and strategies for managers in hospitals, health plans, medical group practices, pharmaceutical companies and other health care organizations. Learn more at http://www.AISHealth.com.

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Shelly Beaird-Francois
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