Launches Improved Consumer Site

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Updated Lending Site Offers Faster Online Application Logo

The new site lets borrowers quickly get the information they need to make a decision about applying for a short-term loan. announces the launch of its updated and improved consumer-lending site, featuring an improved loan application portal that upholds the company’s commitment to providing fast online loans to consumers of all financial backgrounds. The new site also displays a sleek new user-interface that simplifies navigation, making it possible to access the application portal from any page.

“The new site lets borrowers quickly get the information they need to make a decision about applying for a short-term loan,” said company spokesperson Curtis White. “That’s been our mission since we began in 1997, and it still holds true today.”

Some payday lenders have been known to take advantage of people in need of immediate funds, charging inflated fees and interest rates. At, prospective borrowers don’t pay a fee to submit a quick cash loan application.

The improved website serves as a kind of matchmaker between lenders and the people in need of short-term loans, usually ranging from $100 - $1,500. Once completed, the simplified online application is submitted to the site’s proprietary network of lenders, who then offer competing loan terms to appeal to the borrower. A borrower can accept a lender’s terms via e-signature. Once the loan is accepted, funds typically transfer to the borrower’s bank account within 24 hours. takes steps to ensure that borrowers understand everything there is to know about the terms of their loan, especially sticky areas like interest rates and loan caps. The new website includes information on lending policies in all 50 states, including states that have banned payday loans entirely. The company has taken the stance that customers are better prepared to make financial decisions when they are fully informed.

“The online loan application doesn’t account inquire into a borrower’s credit history, instead leaving that to the discretion of the lender,” White stated. “Without judgment, prying questions, nor any application fee, our updated website provides a fresh alternative to restrictive bank loans and credit cards.”


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James Castler
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