PetFoodDirect.com Partners with 500friends to Provide Innovative Social Loyalty Rewards Program

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Leading Online Retailer of Pet Food and Supplies to Use LoyaltyPlus™ to Integrate Social and Loyalty Marketing Efforts

“Our partnership with 500friends is helping us cultivate and maintain long term relationships with our customers.”

PetFoodDirect.com, a leading online retailer of pet food and supplies, announced the launch of its PFD Rewards Program, powered by the 500friends LoyaltyPlus™ social loyalty marketing platform. PFD Rewards will deliver virtual and tangible rewards to PetFoodDirect.com customers for valued purchase behaviors as well as customer referrals via social media and email.
LoyaltyPlus is an innovative and comprehensive solution that will not only enable PetFoodDirect.com to deliver an enhanced social shopping experience to its customers, but will also provide the dashboard and analytics needed to accurately measure the impact of the program against key business metrics.

“At PetFoodDirect.com, we recognize the importance of encouraging social behaviors that turn shoppers into loyal customers and our most loyal customers into long term advocates,” said Rose Hamilton, CMO of PetFoodDirect.com. “Our partnership with 500friends is helping us cultivate and maintain long term relationships with our customers.”

“Building a community around your shopping experience is the single most important initiative in ecommerce today,” said Justin Yoshimura, Founder and CEO of 500friends. “PetFoodDirect.com has made a very important strategic move as the first pet supplies retailer to design and implement a program that rewards customers for engaging in the behaviors that matter most to their brand. We are excited about our partnership and the opportunity to help PetFoodDirect.com realize the full potential of social commerce.”

About PetFoodDirect.com
PetFoodDirect.com is the nation’s largest online retailer of pet food, pet meds and pet supplies. With over 148 brands of pet food and more than 16,000 top-quality pet products in stock, PetFoodDirect.com offers pet parents the largest selection of supplies with the convenience of home delivery. PetFoodDirect.com is a subsidiary of the Pet360 family of brands, which also includes http://www.NationalPetPharmacy.com – a fully licensed, full-service pet pharmacy delivering pet meds, vitamins and comprehensive pet health and wellness products, and http://www.petMD.com – the world’s leading online resource focused solely on the health and well-being of pets, and http://www.Petoolah.com – the first members-only sales site for dog owners. For more information, visit http://www.petfooddirect.com.

About 500friends, Inc.
500friends, a 2010 Y-Combinator graduate, is the leading social loyalty platform for the retail category. 500friends’ white label social loyalty platform enables leading e-commerce retailers to increase profits by tracking, rewarding, and recognizing behaviors that matter to their brand, which can range from referring a friend, uploading a product photo on their fan page, to frequent purchasing. The results are increased marketing performance metrics across the board: customer retention, customer acquisition, conversion rates, average order values, and SERP rankings. The company’s team includes e-commerce experts from Buy.com, eBillme, RichRelevance, StrongMail, Digitas, IAC/InterActive Corp., Accertify, and Webloyalty. For more information, please visit http://www.500friends.com or email sales(at)500friends(dot)com.

LoyaltyPlus is a registered trademark of 500friends, Inc.

For PetFoodDirect.com:
Kelly Lange
klange(at)pet360(dot)com

For 500friends:
Frances Cosico
frances(at)500friends(dot)com

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