"Money To Start A Business" Is A New Book By Expert Marketer Perry Belcher

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Almost everyone that starts a business feels that they need money to start a business, and Perry Belcher's new book can help.

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Mr. Belcher is regarded as one of the top three copy writers in the world and he is now an investor himself.

Starting a business often requires both knowledge and money, and veteran startup expert Perry Belcher offers knowledge and information about how to fund a startup with his book "Money To Start A Business: How to raise all the money you'll ever need to start your own business." Mr. Belcher is regarded as one of the top three copy writers in the world and he is now an investor himself. His work raising money for literally hundreds of his own business ventures has given him the insight and experience that he shares in this book.

Mr. Belcher says, "I've bootstrapped a lot of businesses in the past. I've had the privilege of going through the SBA lending process through a partner, I've dealt with venture capital firms; I've dealt with angel investors, private offerings, I even got very near to taking a company public, so I've dealt with pretty much all the stages of financing that you can go through. I've been involved in many startup companies over the past years."

For those entrepreneurs who are serious, Mr. Belcher's book covers most questions and information you will need to have to fund a business. For those who might not be serious, Mr. Belcher does give good advice regarding the potential downside to business ventures. He says "Running a business is hard. Starting a business is harder." Many aspects of accepting outside funding are covered in the book, including the challenges. Mr Belcher says that when you're starting a business you have a whole other element of reporting and accountability to deal with in an investor or a funding partner. "They're going to be something that takes part of your time. They're actually partners with you now. Once they're investing in your business, they basically become your partner."

Mr. Belcher explains that "You're going to have to answer to performance milestones if you're dealing with angel investors or venture capital companies, and even a lot of loans. Along your financing path, they're going to want to know how things are going, what's going on. There is going to be a lot of reporting. The more transparent you are with them, the better they're going to feel about you. 'Hey, I'm just too busy,' isn't going to work. More importantly, though, I know what they're not looking for: the reasons people won't loan you money, won't fund your project, or won't invest. Most of the time, this is more important than why they will. If you know their red flags, you have a big advantage."

The book explains many great advantages to having investment capital as well as the best times to ask for capital in the development of a business.

Check out the book at its Amazon.com page "Money To Start A Business".

About Shoestring Publishing

Shoestring Publishing brings the very best in business startup courses to the public. The recession has increased the number of people wanting to start their own businesses and Shoestring Publishing provides the books and courses to help people setup their own startup business, and to explain how to start a startup. Shoestring has many courses that are easy for most people to implement.

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Justin Douglas
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