Carlsbad, CA (PRWEB) January 24, 2012
Bella Ideale Diamonds, a Carlsbad, CA on-line retailer of discounted fine jewelry announces a new marketing strategy that enables customers to receive full trade in value of the pure gold content ot unwanted jewelry and scrap gold, which can be applied as a credit to new purchases. "What we are doing is giving the customer the ability to fully monetize the value of their gold jewelry by applying that value to new purchases of our already discounted jewelry. What we get in gold value, they get as a credit," says Paul Buchanan, President of Bella Ideale Diamonds. If the market value of the unwanted jewelry is worth more than its gold value, Bella Ideale Diamonds will negotiate a purchase price with the customer. If the customer simply wants the cash and not a trade in value, Bella Ideale Diamonds will negotiate a discounted price based on the total amount of gold submitted. The more gold submitted, the less the discount from full market value and visa versa.
"These are tough times for customers and jewelers. If we can bring value to customers that is not currently provided, that's good for the customer and for us. When times get better, hopefully customers will remember us," says Buchanan.
Bella Ideale Diamonds, also known as BI Diamonds, is an on-line retailer of discounted fine jewelry located in Carlsbad, CA. To provide the most professional service, our employees are Graduate Gemologists or graduates from the American Institute of Diamond Cutting.
Contact Paul Buchanan at info(at)bidiamonds(dot)com or 855-261-0100, Our headquarters and distribution center are located at 2382 Camino Vida Roble, Carlsbad, CA 92011.