Jewelry Television Debuts Titanic Jewelry Collection

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Shopping network premiered nostalgic jewelry collection to commemorate 100th anniversary of maiden voyage.

Our purpose in bringing this collection to the public is to honor and celebrate the fashionable women onboard the Titanic, several of whom were international style icons.

Jewelry Television® (JTV), the largest broadcast shopping network focused exclusively on the sale of fine jewelry and gemstones, unveiled its new Titanic Jewelry Collection last week selling out the entire collection in less than one hour. The collection, created in partnership with Titanic Museum Attractions, was designed to commemorate the 100th anniversary of the ship’s maiden voyage in April 2012. The network plans to bring the collection back throughout the year with multiple promotions during the month of April. The proprietary Titanic Jewelry Collection will also be for sale at JTV.com with prices ranging from $20 to $200.

“The public’s reception to the Titanic Jewelry Collection reflects the fascination and reverence for this piece of history,” said Pat Bryant, chief marketing officer for JTV. “Our purpose in bringing this collection to the public is to honor and celebrate the fashionable women onboard the Titanic, several of whom were international style icons.”

"John Joslyn's expedition to the Titanic's resting place at the bottom of the ocean afforded us the opportunity to collaborate on a historically accurate jewelry collection," said Dan Chase, vice president of merchandising. "Women everywhere will now be able to adorn themselves with a piece of history."

The Titanic Jewelry Collection captures the elegance and opulence of the period with intricately designed pieces in the art nouveau and Edwardian styles typical of that era. Collections were inspired by famous women traveling on the RMS Titanic’s maiden voyage.

Dorothy Gibson’s ‘American Beauty Collection’ was inspired by the 22-year-old movie star. Gibson began her Broadway career as a singer and dancer before being discovered. The epitome of “American Beauty,” the signature piece in this collection is an exquisite gold tone red and white crystal rose pin/brooch that captures her grace and elegance.

Edith Rosembaum’s Collection features a gorgeous chandelier necklace inspired by the Victorian era. Rosenbaum was a spicy character who loved couture fashion. A journalist who often traveled to Europe to report on the latest fashions, she was returning home from France when she boarded the Titanic.

“Lucy” Lady Duff Gordon’s Couture Cameo Collection features gem-encrusted cameo necklaces, earrings, and brooches. “Lucy” Lady Duff Gordon was an international style icon and renowned couture designer. She opened an upscale boutique in London called “Maison Lucile” and was known for her dramatic use of color and sheer fabrics.

Lucile Carter’s Noble Heart Collection features a blue resin “Heart of the Ocean” pendant surrounded by white crystals. Carter was from one of the most prominent families in Philadelphia and was accustomed to a life of privilege. When she boarded the Titanic she was on her way home from Europe with her husband, two children, maid, husband’s “manservant,” two dogs, and a brand new convertible she had purchased in France.

Eleanor Widener’s Social Butterfly Collection features a silver tone, marcasite crystal flower pin/brooch. Widener and her husband were among the wealthiest families aboard the Titanic - second only to Madeleine and John Jacob Astor.

Madeleine Astor’s Edwardian Princess Collection features a glamorous necklace with round, baguette, square and emerald cut crystals. Madeleine Talmage Force Astor was only 18 when she boarded the Titanic on her journey home from Egypt where she honeymooned with John Jacob Astor IV - one of the wealthiest men in America. Mr. Astor was more than twice her age and treated his young bride like a princess.

"JTV is proud to partner with Titanic Museum Attractions to bring our loyal customers the jewelry collection of a lifetime," said Randy Sadler, vice president of marketing for JTV.

About Jewelry Television®
Jewelry Television® (JTV) is the only broadcast shopping network that focuses exclusively on the sale of fine jewelry and gemstones. The privately-held company was founded in 1993 and broadcasts high definition programming 24 hours a day, 7 days a week, to over 80 million unique households in the U.S. Jewelry Television® was recently ranked the 14th largest retailer of fine jewelry in the U.S. by National Jeweler. JTV.com is the fifth largest jewelry destination on the internet according to Internet Retailer’s Top 500 Guide for 2010. For more information, visit JTV.com.

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Heather Ripley
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