I love using the new app, it's easier and faster than before. Plus, as I am traveling, I can now use my account in new cities." - Bradd Martinez, Customer
Santa Barbara, CA (PRWEB) January 23, 2012
Established and headquartered in Santa Barbara, CA, Night Out is now available in New York City, Chicago, Denver, Aspen, Houston, Hoboken, NJ, and College Park, MD with Ann Arbor, MI, Los Angeles, San Francisco, Dallas, Boston, Washington, DC and Miami soon to follow. Night Out’s mission is to connect businesses and consumers in an accessible, online community through an industry-leading platform that drives value through efficient, timely and cost-effective features for the promotion and discovery of local nightlife.
Using the popular platform Ruby on Rails 3.1, the programmers at Night Out optimized the product to allow flexibility and new features to be added seamlessly while providing the necessary scalability to support the growth. The new, speedy, mobile site, that is structured using the Zepto JS, HTML and CSS framework, provides customers with an enhanced user experience. The scalability is not only useful in adding new features, but also allows for an efficient integration of billing, storage, retrieval and data migration as customers and business owners utilize the app. Users enjoy the Home Tab’s real-time newsfeed and the Deals’ strictly digital-based coupon redemption attribute; no printing is necessary, unique to Night Out and one of the first on the market, as they aim to minimize their carbon footprint.
Imagine Google Local Search, Facebook, Twitter, Yelp & Groupon combined into one effortless interface specifically tailored for nightlife. With the new Night Out technology, venue owners, managers and employees now have a free avenue to update information themselves, anywhere at any time. Night Out establishments have a direct line of exposure to their target audience, reaching customers by creating customized Deals, posting status updates and unveiling upcoming events. The content is delivered to the platform in real-time, optimizing Night Out’s relevance for users striving to be in the know. Night Out offers an array of information that is prioritized and displayed based on users’ geo-locations and personalized filters. Users can browse and sort through Places, Deals, Happy Hours, Events, their selected Favorites and more by utilizing the categorized tabs, and/or exploring on the interactive map for pinpoint navigation. Each venue enjoys a separate personalized page that maintains a description, photo tour, video tour, status update feed and user comment wall. People can join the party at Night Out and download the free Night Out mobile app on the App Store or Android.