National Breakfast Week the milk&more Way

Share Article

People are always on the lookout for easy ways to save a few calories and it turns out, many are doing just that by switching milk from semi-skimmed to 1% fat milk.


In celebration of National Breakfast Week, running from 22nd to the 28th January, milk&more has uncovered some fascinating statistics from the last two years, showing that year-on-year sales of 1% fat milk has grown a whopping 31.5% while skimmed milk has also grown by 3.7%.

Andrew Kendall, Marketing and Buying Director for milk&more says: “In the 1970’s our customers drank mostly full-fat milk but we have seen a very decisive shift to semi-skimmed over the recent years. Now we can see that our customers are switching to 1% fat milk as they like the taste as much as semi-skimmed and it still gives important nutritional benefits like protein, calcium, minerals and vitamins with half the fat”.

milk&more challenges consumers to give 1% milk a try and see if they can taste the difference this National Breakfast Week. Perhaps by trying a blind taste test with their friends or colleagues? milk&more’s milkmen are on hand to deliver fresh 1% milk and daily essentials up to 6 times a week. Both the traditional glass bottles (sterilised and reused up to twenty times) and the recyclable poly bottles are also available. With milk&more customers can keep track of their waistline and their pocket by ordering online grocery shopping as little and as often as they need.

National Breakfast Week aims to raise overall awareness of the benefits of eating a healthy breakfast and demonstrates the variety of great breakfast options. milk&more’s milkman can deliver over 250 daily essentials such as eggs, bacon, bread and juice, to help make sure that families will always have their breakfast before the busy day ahead.

Customers that already order semi-skimmed milk and go through on average two litres a week, consume 40g of total fat. Whereas by switching to 1% fat milk, they would halve the total fat to just 20g. So now there is a great, low fat reason to give it a try!

Visit for more information.

  • milk&more is the direct, local, delivery service from Dairy Crest and is known as ‘the little store at your door’. It combines the best of traditional milkman delivery with the convenience of modern online shopping. Simply place, check, or change your order online up to 9pm the night before your next delivery. No hassle, no queues, just a great service, brought straight to your door, all from the same friendly Dairy Crest milkman. milk&more offers everything from dairy products to breakfast cereal, and yoghurt to pet food online
  • Dairy Crest milkmen deliver 500 million bottles of milk every year
  • There are approximately 2,400 milkmen and floats delivering the milk&more service to more than a million homes


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Anne Jillings
020 8971 3357
Email >
Visit website