Positive Web Design Experiences Decrease In Demand For Flash Animation

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As Positive Web Design reviews the fundamental issues and trends that are likely to affect the company’s operations in the months to come, its business development team claims that there has been a noticeable decline in demand for Flash animation in the last twelve months.

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Web design and development from Positive Web Design

Surprisingly, the business development team at the web design company has identified that Positive Web Design took on no Flash projects throughout 2011

As one of the UK’s leading website design agencies, Positive Web Design handles projects of all sizes and specifications for clients from almost every industry sector. The designers and developers take on a range of assignments, from brand new site builds to smaller re-branding jobs, and are therefore in a great position to monitor the popularity of certain design trends and techniques.

Surprisingly, the business development team at the web design company has identified that Positive Web Design took on no Flash projects throughout 2011, which could signal to many that demand for this kind of animation is on the decline – or has disappeared altogether.

Peter Andrease, Lead Web Designer at Positive Web Design, is quick to offer one key reason why flash animation may not be as popular with clients as once thought.

“Quite simply, there are new scripts out there that can do pretty much the same job as Flash animation,” Peter muses. “As designers, we’re no longer limited to the same programmes and can recommend different scripts depending on the client’s exact requirements.”

Peter goes on to list the issues associated with the platform. He discusses the fact that Flash animation is also known to affect load times of websites considerably and harbours a number of usability issues that also affect on-going search engine optimisation work. And, as more and more users are accessing the web from mobile devices such as tablet PCs and smartphones,
Peter mentions the rising concerns amongst iPhones owners, who are missing out completely on graphics designed using the programme, as these gadgets are not compatible with Flash.

Positive Web Design is a division of SEO Positive Limited. Based in Chelmsford, Essex, Positive Web Design is able to offer a wide range of web services to clients across the UK and beyond. This website design agency has extensive experience with clients from all industries and specialises in corporate web design projects.

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Ben Austin
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