Strategic Propositions helps business leaders rethink their overall strategy and develop marketing messages (value propositions) that connects with their target markets.
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Malvern, PA (PRWEB) January 25, 2012
Strategic Propositions, a blog offering insight for business leaders who want to take their companies to the next level, has been launched by Value Prop Interactive, a company devoted to developing and delivering high-performance marketing methods, training and tools for entrepreneurial and growing companies. The Strategic Propositions blog gives vital insights and takeaway tips for those seeking to strengthen their value propositions to advance their marketing, branding, and customer contact strategies in today’s business world.
The goal of the blog is to move beyond typical business commentary and into practical application -- a blog that not only gives insight but also suggests action-items for improving a company’s approach to marketing, branding, and sales. Part commentary, part how-to-implementation guide, Strategic Propositions helps business leaders rethink their overall strategy and develop marketing messages that connects with their target markets. Content includes analysis of current cutting-edge strategies and best business practices, as well as the following:
Go-To-Market Strategies: Find out what is at the core of marketing strategy in today’s business world. Rethink and hone in on the best marketing strategies for your company.
Smart Business Branding: From what-not-to-do to what-will-work, discover the best branding strategies and how to implement them in your company. Differentiate, develop, and better define your value proposition.
Customer Service: Look at tried-and-true methods of gaining customer loyalty, and learn to utilize social media to your customer-service advantage.
Lessons Learned: With an in-depth analysis of current business events, many lessons can be learned from companies in the spotlight.
Aimed at entrepreneurs, business owners, and marketing teams, Strategic Propositions better positions those who are responsible for building a future for their company. Staying tuned in to this blog will help to set your company ahead of the game and at the forefront of your specific market.
About Jose Palomino's Strategic Propositions Blog
At the heart of Value Prop Interactive and Strategic Propositions is Jose Palomino. With over twenty five years of leadership experience in technology and service sectors, Jose is a proven strategist, deal-maker, and presenter. He has held management, technology, sales and marketing positions at Yankee Group, Market Systems International, Tandem Computers and Clearpoint Group—working with industry leaders including IBM, Accenture, Unisys, SAP, General Motors, Chase and Citicorp. Jose is an adjunct professor of Marketing at Villanova University. In all his teaching and coaching, Jose makes strategic marketing practical and immediately usable – teaching how to implement the Value Prop Method to market products and services as I3: Innovative, Indispensable, and Inspirational.
The blog complements the company’s Value Prop Accelerator platform, which combines a strategic marketing methodology, eLearning tools, and subscribers’ own knowledge into an actionable and effective marketing program.
About Value Prop Interactive
Value Prop Interactive delivers high-performance marketing method, training, and tools — all designed for entrepreneurs, business owners and marketing teams who are responsible for building the future of their company.