Bethlehem, PA (PRWEB) January 25, 2012
Weather Trends International (WTI), the global leader of actionable year-ahead business weather guidance for retailers and manufacturers, has an ongoing relationship with Philadelphia’s FOX affiliate. The partnership between the parties includes four parts which encompass both broadcast and interactive components.
Under the terms of the agreement, WTI provides the station’s site with a web-based vacation/event planner that allows users to find the three best weather weeks over the next year for any global location. This vacation and event planner is not available on the Web through any other entity. It also features a customizable email alert system that delivers personalized weather information and severe weather alerts. Also featured on the FOX website is Weather Trends 28-Day forecasts and links to weathertrends360.com to view year-ahead forecasts and 14 different global weather maps.
“Within days of its debut, the FOX29wt360 app surged to the Top 5 best seller spot among the 1,000+ apps on ‘The Top Paid iPhone Weather Apps list,’” said Bill Kirk, chief executive officer of Weather Trends International. “Together FOX and WTI can reduce Philadelphia’s weather worries.”
On the broadcast side, WTI is providing on-air support for the long-range forecast to allow consumers a sneak peek into the weather for the coming months.
There are also co-branded iPhone and Android apps. These apps allow consumers access to global weather forecasts up to one year in advance. Both apps utilize WTI’s unique math-based statistical forecasting methodology that was previously only available to their clients such as Wal-Mart, Coca-Cola, Target and Johnson & Johnson, to determine weather-based financials and retail purchasing. They project high and low temperature, rainfall and snowfall trends up to a year ahead for more than 6.4 million locations in 195 countries with industry-leading 80%+ accuracy, as verified by an independent auditing firm. Consumers can now book preferred weather vacations and timeshares, plan weddings, arrange golf and tennis dates, plan their best garden party days and more, months ahead.
“We have been a trusted weather information provider to more than a hundred marquee companies for almost a decade and now we’re thrilled to bring year-ahead weather forecasting to FOX,” said Kirk.
About Weather Trends International
Weather Trends International (WTI) is the global leader of actionable year-ahead business weather guidance for retailers, manufacturers, pharmaceutical companies, agricultural firms, financial analysts and now consumers worldwide. The company’s business-to-business clients include some of the world’s most respected and successful companies such as Wal-Mart, Kohl’s, Target, AutoZone, FOX 29, Anheuser-Busch, Johnson & Johnson, Central Garden & Pet, Clorox, Energizer, 3M, JP Morgan and Hershey’s. Its business-centric weather solutions and understanding of how consumers respond to the weather is used throughout organizations to help “manage the weather risk.” Utilizing technology first developed in the early 1990s, WTI’s unique, statistical, math-based forecasting methodology projects temperature, precipitation and snowfall trends up to a year ahead world-wide with industry-leading 80%+ accuracy (as verified by an independent auditing firm). The company has received a dozen business and technology awards and in 2009 was listed #5 on Forbes’ list of America’s Most Promising Companies. WTI is headquartered in Bethlehem, PA with offices in Bentonville, AR. For more information, visit http://www.wxtrends.com or http://www.wt360.com.