Herd.fm Launches Music App to Fix Sharing and Discovery on the Mobile Platform

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Delivers best in-app mobile music sharing, discovering and listening experience with API integration from top music services: Last.fm, Songkick SoundCloud and YouTube

"We’ve taken this completely broken mobile experience and created a legit mobile solution that makes it easy, fast, convenient and fun to discover new music by doing what you already do -- share the music you love with the ones you love.”

Herd.fm (https://www.herd.fm/) has launched an iPhone app that promises to be the new standard for music sharing and discovery on mobile devices. As phones have become the heart of a person’s music collection, the ability to share songs with others has remained difficult. The new Herd.fm is customized for mobile devices and provides a user-friendly, streamlined experience that makes connecting people through meaningful songs and playlists simple and fun.

Herd.fm reads a music fan's iTunes listening history and Facebook sharing activity for a dual purpose: to display a snapshot of recent favorites and as a basis for intelligent music recommendations from Last.fm’s API and Herd.fm’s proprietary algorithm. This enables users to share the music that’s most popular with them at the moment or to manually select songs from their iTunes for customized "mini-mixes" that can be shared as easily as texting. Every time a user shares a song or mini-mix to a friend, Facebook or Twitter through Herd.fm, they're rewarded with an instant and relevant music recommendation to their iPhone. Integration of the SoundCloud and YouTube APIs lets them stream these songs in full without leaving the app, making relevant music discovery hassle-free. Herd.fm also enhances music discovery by showing artist tour dates via Songkick’s concert API and enables song purchases through iTunes. Herd.fm has taken the best of many worlds to create a cohesive mobile music experience. Try it at http://itunes.apple.com/kz/app/herd.fm/id421452783?mt=8.

Herd.fm also uses the phone’s geo-location capability to visualize a user's musical influence with its patent-pending feature called a “Trak Journey.” Share a song on the app and Herd.fm displays a map showing where the song travels and who is listening across the country, and the world.

The latest Herd.fm is an evolution from the music app’s earlier incarnation which launched at the SXSW Accelerator contest in March 2011, which used location as the basis for providing music recommendations.

“For our new direction we took a hard look at the big picture of sharing and discovering music on your mobile device and how we could solve this problem,” says David Nam, newly appointed Herd.fm executive team member, formerly of MXP4 and Last.fm. “Other sharing and discovery services were clearly invented for the web browser and not fundamentally designed for a mobile device. In the new app, we’ve taken this completely broken experience and created a legit mobile solution that makes it easy, fast, convenient and fun to discover new music by doing what you already do -- share the music you love with the ones you love.”

Nam added: “Herd.fm lets you broadcast recommendations like any other service, but we focus on person-to-person because sharing music is a global behavior, but the music you share isn’t globally liked by everyone. So instead of posting to a feed, post to the friends you think will like the music.”

Download Herd.fm from the iTunes App Store at http://itunes.apple.com/kz/app/herd.fm/id421452783?mt=8

ABOUT HERD.FM
Herd.fm tailors music sharing and discovering music for the mobile device to make it easy and fun for music fans to share the music love with they people they love, and with their social networks. The company was founded in 2010 by James Milward, founder of the award-winning interactive boutique Secret Location; Davin Lengyel, entrepreneur and IP lawyer; and Romeo Candido, Much Music producer/ editor and director. Executive team member David Nam was the former VP of Product and Marketing at MXP4 and Head of Marketing at Last.fm. Herd.fm launched its first version in March 2011 and is based in Toronto, Canada.

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Cathy Nevins

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