Mesa, AZ (PRWEB) January 24, 2012
Socious, cloud-based online community provider, launched a major update to its social software platform for businesses and membership organizations. The update includes over 70 product enhancements in 15 distinct areas of the platform including the revenue generation tools, Socious engagement engine, and community mobile app.
Socious President, Scott Balthazor, said, “As more people go online for support and advice, the more central online communities are becoming for companies and associations. Our focus is on helping our customers keep members engaged and create revenue models around their online communities.” Socious released several new features to increase customer collaboration, member engagement, and revenue generation, including:
eCommerce - An online store integrated into the online community to enable organizations to sell and deliver physical goods, virtual products (i.e. online tools, documents, or webinars), and access to the community for virtual memberships.
Gamification - Flexible online engagement tools baked into the entire online community feature-set allow organizations to use awards, profile badges, leader boards, and contests to encourage both short-term goals and longer member engagement.
Social Networking - Members of the community can more easily network and connect with other customers or partners. Members can follow the activity streams of other members or request to be part of their network for a more personal level of communication.
“While none of these features alone are new to the business or association communities, only Socious fully integrated them into the larger online community platform from the community pages to the event management system to the membership management tools,” said Socious CTO, Steve Balthazor. “We were able to look at other CRM, social networking, and association management systems then incorporate the best business processes and customer experiences from systems across multiple industries,” Balthazor continued.
Socious online community software can integrate into an organization’s CRM or association management system, as well as operate as a standalone online community and membership management system for associations, user groups, and businesses.
Paul Schneider, Senior Vice President at Socious, added, “Over the past year, Socious has partnered with companies that manage multiple large associations and user groups. In this release, we incorporated feedback from these association management companies to allow associations to manage their entire member-facing and backend membership management operations at lower cost than most association management software systems”
Founded in 2002, Socious (socious.com) offers the industry’s most complete online community software to large and mid-sized businesses, associations, and user groups. The Socious platform includes private social networking, customer communication tools, advanced segmentation, forums, collaboration tools, and a full mobile platform to help organizations increase sales, retention, and member engagement.