Jewelry Television Celebrates Chinese New Year

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Shopping network launches Oriental Expressions Collection, celebrates Year of the Dragon.

The Oriental Express Collection can be purchased at www.jtv.com with prices ranging from $20 to $100

We feel confident that customers will be impressed by the authenticity and tradition represented in these pieces of jewelry, and we were thrilled to ring in the Chinese New Year of the Dragon with a celebration here at JTV.

Jewelry Television® (JTV), the largest broadcast shopping network focused exclusively on the sale of fine jewelry and gemstones, recently announced a Chinese New Year celebration event, which includes the unveiling of a new jewelry collection, Oriental Expressions. The event on Jan. 20 was a 12-hour celebration honoring Chinese traditions to kick off the Year of the Dragon.

"The Chinese New Year is the most important holiday in the Chinese calendar,” said Natalie Parman, vice president of merchandising at JTV. "For centuries, the dragon has been considered a symbol of power, strength and good luck, and Jewelry Television is honoring this tradition by providing women all over the world with the opportunity to adorn themselves with the dragon as well as other Asian-inspired jewelry and gemstone creations.”

The Oriental Expressions collection features ornately designed jewelry pieces that include JTV exclusive stones such as Manchurian peridot and Altai aqua as well as pearls, sapphires, smoky quartz, and jade set in sterling silver and gold. The Asian-inspired pieces feature hand carvings and Chinese symbols in onyx, tiger’s eye and other exotic gemstones.

On the day of the celebration, the Today’s Best Value item was a freshwater pearl and gemstone beaded necklace with a hand carved dragon motif. The Chinese New Year event also featured six hours of the Precious World of Pearls with Mark Brown.

"Jewelry Television has come to be known for its unique jewelry and gemstone offerings," Parman said. "We feel confident that customers will be impressed by the authenticity and tradition represented in these pieces of jewelry, and we were thrilled to ring in the Chinese New Year of the Dragon with a celebration here at JTV.”

The Oriental Expressions Collection can be purchased at http://www.JTV.com with prices ranging from $20 to $100.

About Jewelry Television®
Jewelry Television® (JTV) is the only broadcast shopping network that focuses exclusively on the sale of fine jewelry and gemstones. The privately-held company was founded in 1993 and broadcasts high definition programming 24 hours a day, 7 days a week, to over 80 million unique households in the U.S. Jewelry Television® was recently ranked the 14th largest retailer of fine jewelry in the U.S. by National Jeweler. JTV.com is the fifth largest jewelry destination on the internet according to Internet Retailer’s Top 500 Guide for 2010. For more information, visit JTV.com.

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Heather Ripley
FletcherPR
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