PM360 Announces Winners of Pharma Choice Awards

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Winners included in January's issue.

PM360, a leading health-marketing industry trade magazine, recognized the best innovators in the industry with their annual Pharma Choice Awards. The winners are featured in the January issue of PM360, available now.

“Innovative thinking helps individuals and companies to succeed,” said Anna Stashower, president and publisher of PM360. “Today’s winners have demonstrated inventiveness that goes beyond the norm. Undoubtedly, they deserve recognition, and we’re pleased to be able to honor them.”

The awards are unique in that PM360 readers act as the judges for the entries that are submitted by their peers. Applications were judged based on content, format, success in reaching targeted audience, and overall quality. The winning entries were noteworthy in their ability to attract attention in the information-saturated healthcare environment.

This year’s PM360 Pharma Choice winners include:

DIGITAL, APP
GOLD: LAP-BAND iPad App. Agency: RCW Group

DIGITAL, APP
SILVER: Similac Cognition iPad App for Abbott Nutrition. Agency: AbelsonTaylor

DIGITAL, APP
BRONZE: Aciphex Troublesome Trio iPad App for Janssen Pharmaceuticals – Aciphex. Agency: echo Torre Lazur

DIGITAL, CONSUMER WEBSITE
GOLD: Providence Speech and Hearing Center Website for Providence Speech and Hearing Center. Agency: Brandkarma, LLC

DIGITAL, CONSUMER WEBSITE
SILVER: Essure Web Site and DTC Banner Ads for Conceptus, Inc. Agency: LehmanMillet

DIGITAL, CONSUMER WEBSITE
BRONZE: IsItAllergy.com ImmunoCAP Website for
Thermo Fisher Scientific, ImmunoDiagnostics Division
Agency: GA Communication Group

DIGITAL, PROFESSIONAL WEBSITE
GOLD: Adagen Website. Agency: RCW Group

DIGITAL, PROFESSIONAL WEBSITE
SILVER: Medley Health Website for Medley Health. Agency: Rosetta

DIGITAL, PROFESSIONAL WEBSITE
BRONZE: Nuvigil Proud Sponsor HCP Mobile Site for Cephalon, Inc. Agency: Draftfcb Healthcare

DIGITAL, SELF-PROMOTION
GOLD: Klick Health 2010 Holiday Video for Klick Health. Agency: Klick Health

DIGITAL, SELF-PROMOTION
SILVER: AbelsonTaylor Mobile Web site for AbelsonTaylor. Agency: AbelsonTaylor

DIGITAL, SELF-PROMOTION
BRONZE: The Naked Truth about Vogel Farina for Vogel Farina, LLC. Agency: Vogel Farina, LLC

DIGITAL, VIDEO
GOLD: Alexion Patient Video - Batina, Diagnosing PNH. Agency: RCW Group

DIGITAL, VIDEO
SILVER: Oncology with Soul for Eisai. Agency: Centron

DIGITAL, VIDEO
BRONZE: Living Shadows for Abbott Laboratories. Agency: AbelsonTaylor

PRINT, DTC/DTP
GOLD: Cinryze: Ryze Above for Viropharma. Agency: Dudnyk

PRINT, DTC/DTP
SILVER: Nuvigil Proud Sponsor Consumer Journal Ad for Cephalon, Inc. Agency: Draftfcb Healthcare

PRINT, DTC/DTP
BRONZE: Dr LeWinn by Kinerase Print Ad for Valeant Pharmaceuticals. Agency: Core-Create, Inc.

PRINT, PROFESSIONAL
GOLD: Stomach Switches for Takeda Canada. Agency: AbelsonTaylor

PRINT, PROFESSIONAL
SILVER: Cavitron: Scaling New Heights for DENTSPLY Professional. Agency: Dudnyk

PRINT, PROFESSIONAL
BRONZE: LAP-BAND Journal Ad. Agency: RCW Group

PRINT, SALES AID
GOLD: Proleukin Sales Aid. Agency: RCW Group

PRINT, SALES AID
SILVER: Nuvigil Proud Sponsor HCP Visual Aid for Cephalon, Inc. Agency: Draftfcb Healthcare

PRINT, SALES AID
BRONZE: OnDose More Sales Aid for Myriad Genetics. Agency: Topin & Associates

PRINT, SELF-PROMOTION
GOLD: Dudnyk: Market Value for Dudnyk. Agency: Dudnyk

PRINT, SELF-PROMOTION
SILVER: AbelsonTaylor Self-Promo Ads for AbelsonTaylor. Agency: AbelsonTaylor

PRINT, SELF-PROMOTION
BRONZE: Destination for Unification for Euro RSCG Life Catapult. Agency: Euro RSCG Life Catapult

PRINT/DIGITAL, UNBRANDED
GOLD: Amgen Unbranded Patient Disease Education Print Ad Spread - ITP. Agency: RCW Group

PRINT/DIGITAL, UNBRANDED
SILVER: “I Will Quit” Great American Smokeout Campaign for American Cancer Society. Agency: Core-Create, Inc.

PRINT/DIGITAL, UNBRANDED
BRONZE: Have You Seen the Face of Tuberous Sclerosis Complex? for Novartis Oncology. Agency: Vogel Farina, LLC

PM360 is the premier source for information that product managers and pharma marketing professionals need to succeed in the complex, ever-changing healthcare environment. PM360 offers invaluable perspective on important industry issues through a full-circle combination of how-to information and thoughtful career insights. The PM360 Pharma Choice Awards recognize the year’s most innovative efforts and include gold, silver, and bronze awards for professional print ads, professional Web sites, consumer Web sites, print direct-to-consumer campaigns, unbranded campaigns (print and digital), self promotion (print and digital), print sales aids, videos, and apps.

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Laney Cohen
Makovsky + Company
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