Speaking of Wealth Discusses the Advantages of Self-Publishing with Expert Stephanie Chandler

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The Speaking of Wealth Show welcomes the self publishing expert to discuss the ins-and-outs of business book publishing

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“If you can commit to writing three pages a day, you’d have an entire manuscript in sixty days,” said Stephanie Chandler.

Author and self-publishing guru Stephanie Chandler joined the Speaking of Wealth Show for its 44th episode to discuss the numerous advantages of writing, self-publishing and how it can enhance one’s business. The author of Booked Up! How to Write, Publish, and Promote a Book to Grow Your Business discussed how she entered the publishing business and tips for aspiring authors.

“A lot of people thought I was crazy when I left my Silicon Valley job and opened a bookstore in Sacramento back in 2003,” said Chandler. “I didn’t know how to make a living as a writer so I opened a bookstore thinking I was going to sit in the back office and become the world’s greatest novelist.”

Life took Chandler in a different direction. “It’s all kind of humorous now. It turned out I was not a good novelist and I hated running a retail business. But I was quickly forced to learn all about small business marketing; I discovered I had a passion for it.”

Chandler’s newfound passion led to her authoring several marketing and business-related books. She booked speaking engagements, was asked to consult numerous times and found her life’s passion. Soon thereafter, she started a business that helps non-fiction business authors self-publish. Her company provides editing, cover and interior design, registers ISDN and ISBN numbers and gets books listed on Amazon.com.

Why self publish? “As someone who has been published traditionally several times, self-publishing is far more attractive now than it used to be,” continued Chandler. “The traditional publishing contract is difficult to obtain, time consuming and doesn’t pay very well. The average author makes one dollar for every book sold.” For that reason, along with a general perception that self-publishing is a legitimate business, the industry has become very popular—and a phenomenal way to grow a business.

Chandler said the first step to self-publishing is to read the competition. The author should find a way to position oneself in a way that is unique, interesting and attention grabbing. After that, the writing process begins—each author has a different process that works for them.

Once finished, the average book is about 60,000 words long. “If you can commit to writing three pages a day, you’d have an entire manuscript in sixty days,” said Chandler.

However, after the writing is done, there’s much more to accomplish to self-publish a book. Chandler stressed the importance of investing in professional editing, careful design and perfect interior design. A reasonable budget for those tasks, she said, is $8,000 - $10,000. The average “per book” cost for a 150-page book amounts to about four dollars; though that varies widely according to the size and length of the book, as well as the number of books ordered.

Is printing a book still a viable option, as Kindle and electronic readers become more popular? Chandler says physical publishing is still vital. “Kindle books are on fire, but you’re still missing half the reading market,” Chandler explained. “Not everybody has a Kindle Fire or an iPad. I firmly believe you need both eBook and physical publishing.”

Stephanie Chandler is founder and CEO of Authority Publishing.com, a company that specializes in custom book publishing for nonfiction books. Stephanie is also a frequent speaker at business events and on the radio, and has been featured in Entrepreneur Magazine, BusinessWeek, Wired Magazine, and many other media outlets, including blogging for Forbes.com.

About Speaking of Wealth

The Speaking of Wealth Show focuses on the incredible opportunities available to publishers, speakers and consultants. Perhaps no other topic allows professionals to follow their passion down the road to profit—and it all starts with effective communication. Anyone with the urge to share knowledge and get paid for it should tune in to the Speaking of Wealth Show. For information, visit Speaking of Wealth online.


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