Los Angeles, CA (PRWEB) January 25, 2012
Suzanne Calderon, a respected international and domestic expert in online channel marketing, has joined MediaTrax, a leading provider of wholesale online marketing services that offers end-to-end solutions for digital agencies, newspapers, Yellow Pages and digital publishers.
Calderon had previously worked as Manager, Partner Operations for WebVisible, where she helped lead online partner channel marketing efforts for WebVisible’s largest reseller partners, including Sensis AU (the leading Yellow Pages publisher in Australia), AT&T, The New York Times Company, The Tribune Company, McClatchy Newspapers, PennySaver USA (a product of Harte-Hanks) and British Telecom.
WebVisible ceased operations last month after the company ran out of cash and was closed by its bank, Silicon Valley Bank, according to TechCrunch. See the Tech Crunch article at http://techcrunch.com/2011/12/28/bank-shuts-down-local-online-advertising-company-webvisible-for-not-paying-debts/.
“A number of leading companies recruited Suzanne after WebVisible closed because of her leadership and rapport in international online channel marketing and we are proud that she decided to join MediaTrax,” said MediaTrax CEO Taylor Treese. “Her in-depth industry knowledge, experience and strong relationships will help us seize opportunities to grow in the United States and around the World.”
Calderon will continue to be based in Southern California. “I’m excited to join MediaTrax because the company has a clear vision for the future and offers complete online solutions that can increase revenues for publishers and agencies,” Calderon said. “I look forward to helping MediaTrax grow online channel marketing services around the globe by grabbing a larger piece of the market share.”
MediaTrax, LLC, based in Coconut Grove, FL, is a leader in wholesale online marketing services. The company provides digital marketing infrastructure and end-to-end solutions that enable the channel (digital agencies, newspapers, Yellow Pages and digital publishers) to be more efficient and profitable. The MediaTrax Platform offers solutions for each major building block of the digital marketing arena: Pre-sales, Presence, Traffic & Tracking. Individual services can be ordered “a la carte” and on a pay-as-you-go basis. To learn more about MediaTrax, visit http://www.Mediatrax.com