ShoWare Adds Gift Cards to Ticketing Platform

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New feature provides boost to sales and marketing along with added convenience for patrons

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ShoWare™ by VisionOne, Inc. has extended its ticketing platform to accept gift cards. The new feature, which is available to existing customers through a free software upgrade, allows a venue to incorporate gift card capabilities into its ticketing system, providing a host of associated benefits for sales and marketing programs as well as added convenience for patrons.

ShoWare’s gift card functionality is entirely integrated into its ticketing platform and supports all forms of ticket purchasing including in-person, online and by phone. The feature provides excellent visibility and tracking on gift card issuance and redemption, allows the gift cards to be branded for a specific venue, and extends the opportunity to offer additional marketing materials during the sales process.

“The overall gift card market continues to grow to the point that consumers have come to expect them at virtually any business,” said Joseph Wettstead, Vice President Sales and Marketing for ShoWare by VisionOne, Inc. “Gift cards ease purchasing and provide one more way to increase brand loyalty among customers. This enhancement to our ticketing platform is a terrific way for venues to expand their ticketing solution in a way that helps to improve overall marketing, sales and customer satisfaction.”

The gift card processing platform within ShoWare integrates with most POS systems and merchant processors, allowing the ability for gift cards to be used at the gate and for concessions within. The ShoWare ticketing system can also be used for multiple venues.

“Our patrons have really enjoyed the addition of gift cards to our venue,” says Lisa Hall, Box Office Manager for American Music Theatre. “Gift cards were especially popular over the holidays since they can be applied to any performance. Patrons also appreciate the flexibility of our gift cards since they can be used in our gift shop and at our concessions as well.”

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Joe Wettstead
ShoWare™ by VisionOne, Inc.
(559) 432-8000
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