CSG Direct Mail Presents Casino Direct Mail Personalization Workshops at Raving's 14th Indian Gaming National Marketing Conference

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Learn the secrets to high response modern casino direct mail marketing.

Palm Springs, California (PRWEB) January 25, 2012

Learn modern Casino Direct Mail personalization secrets at the 14th Annual Indian Gaming National Marketing Conference. Variable printing pro Michael Hemphill will show you how to make an offer more appealing to each guest individually creating a much higher response program.

Michael Hemphill brings decades of experience in results driven casino direct mail marketing to teach how to use available data to personalize the guests' perception of a casino.

Participants in this hands-on workshop will brainstorm creative opportunities for personalizing direct mail, email and text message communications driven by data available through player tracking systems.

By the end of this one-hour session, attendees will have learned easy, medium and difficult variables in personalization that can increase direct mail responses in current campaigns and drive more bang for each marketing buck. Attendees will learn how to easily be more relevant to your guests’ specific tastes and purchasing style.

To truly personalize and get better results, learn how to append tons of additional consumer data from known purchase data. Learn to personalize your direct marketing using all kinds of personal interest information, home and family structure, gaming preferences, shopping habits and wealth data.

Variable direct mail marketing is one of the most powerful mediums of our times. However, most people are doing a mail-merge and not really variable data printing. Mail merge and fancy fonts is not variable personalized printing.

The largest benefit taught about modern personalization (besides higher response rates) is how to make each customer feel like your casino property suits them best and becomes their favorite. Learn how to market your product so it is exactly what they are looking for. Every player gets a unique experience that feels most comfortable to them and you get a greater share of their annual gaming budget.

For more information about the conference call Raving Consulting at 775-329-7864.

To learn more about casino direct mail visit the CSG Direct Mail website.

CSG Direct Mail has over two decades in variable data printing, casino direct mail marketing, variable direct mail maps, US Mail Tracking, randomization, personalized emails, personalized websites, QR codes and much more.

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