Swiss International Hotels is especially appealing to us for its reputable characteristics of quality, reliability and service associated with Swiss hospitality standards...
Zürich (CH) /Xiamen (CN) (PRWEB) January 26, 2012
Swiss International Hotels today announced it has signed an agreement with HuaYuan Group of Xiamen, China to develop Swiss International Hotels in Greater China. The transaction, assisted by Rockwood Associates LLC, Portland, USA (http://www.rockwd.com/), is part of both companies’ shared strategy to capture the tremendous growth opportunities within China, the fastest growing hotel market in the world.
HuaYuan Group owns the 588-room Wyndham Hotel in Xiamen (http://www.wyndhamxiamen.com/ ) along with three other luxury hotels currently under development in China. Under the Swiss International Hotel brand, the company will now directly own and manage hotels, offering guests the next generation of luxury stay experience with superior facilities steeped in sustainable design, high-grade technology, revolutionary loyalty programs and consistent delivery of Swiss-quality services.
“For some time, we have wanted to branch out with our own brand,” said Mr. Benjamin Yan, Chairman of HuaYuan. “Swiss International Hotels is especially appealing to us for its reputable characteristics of quality, reliability and service associated with Swiss hospitality standards which are exactly the same elements we identify with and want our guests to experience in our hotels. In this way, our vision and desire to expand in China matched completely with Swiss International’s vision to expand in Asia.”
Swiss International Hotels & Resorts has recently restructured to expand its business in Europe, Middle East, Africa and Asia. The Company is active in management, franchise and affiliation with currently 30 affiliated hotels in Europe, the Middle East and Africa.
Mr. Hans Kennedie, CEO of Swiss International added: “Over the last 12 months, we have prepared the company and the brand for strategic expansion. It is our goal to create a global company with hotels around the world, which exemplify typical Swiss values and standards. We are proud to be associated with the HuaYuan Group for expansion in such an important market as China. We expect to continue our global expansion through other similar agreements with quality partners such as HuaYuan Group in other key areas of the world.”
About HuaYuan Holdings:
HuaYuan Holdings is one of the leading Real Estate Construction and Development Companies in China. The Company has developed and built numerous residential and commercial mixed-use projects in Xiamen, Nanchang, Wuhan, Guiyang and Kunming. Its own 588-room luxury hotel in downtown Xiamen (http://www.whatsonxiamen.com/), facing the water, is the best performing hotel in Xiamen while its 56-story luxury hotel in Nanchang will be the tallest hotel in Jiangxi Province upon completion in 2013 (http://www.travelchinaguide.com/cityguides/jiangxi/nanchang/).
About Swiss International Hotels & Resorts:
Swiss International Hotels & Resorts is currently associated with over 30 hotels in Switzerland, Germany, the Netherlands, the Middle East and Africa. The company is headquartered in Gland, Switzerland.
Swiss International is also active in operating hotels in Europe under the upscale Swiss International (http://www.swissinternationalhotels.com) and mid-market Spirit Inn (http://www.spiritinns.com) brands.