We welcome the nomination from econsultancy and regard this as a major step forward in validating both our progress at iVoucher and the market potential the deal of the day market represents as a growing element of digital commerce.
London (PRWEB UK) 26 January 2012
The awards celebrate industry pioneers and recognise the ideas and work that are changing the way digital marketing is practiced.
Recognised for ‘Innovation in B2B Marketing’, iVoucher has been shortlisted for its revolutionary self-service voucher software that gives control back to businesses using deals, both pre-paid and free, as a promotional tool.
The self-service model enables restaurateurs to harness the opportunity deals and vouchers present whilst avoiding the common pitfalls of the well-known daily deal companies.
“We are delighted to be recognised by econsultancy for our innovative approach to daily deals, and we look forward to beating some excellent contenders to the post”, said Nicola Lathom, Marketing Manager at iVoucher.
iVoucher gives restaurateurs access to software that enables them to create deals and vouchers on their terms. By using iVoucher’s intuitive software, restaurant owners can import their existing customer data into the iVoucher platform and create deals; tweaking the price, discount and terms to suit their business.
Once created, the restaurant’s deal can be inserted into an email campaign and promoted to existing customers, rewarding loyalty and incentivising repeat visits, while integration of deals with their web site and social channels help to optimise customer engagement.
iVoucher also offers restaurateurs the opportunity to attract a wider audience of food lovers by promoting their deals via the iVoucher website, mobile app and partners, capturing all customer data generated in the process to build the value of their marketing database.
“By creating an integrated software platform that merchants control to deliver voucher led retention and acquisition campaigns across multiple channels, on tier terms, iVoucher is helping to optimise the fast growing deal of the day business model in the interests of the merchant and the consumer,” said Chris Underhill, CEO at iVoucher.
“We welcome the nomination from econsultancy and regard this as a major step forward in validating both our progress at iVoucher and the market potential the deal of the day market represents as a growing element of digital commerce.” Underhill added.
The econsultancy awards take place on 23rd February 2012 at Hilton Park Lane, London where iVoucher hope to collect the prestigious award.
For more information contact:
T: +44 (0) 20 3102 4174
M: +44 (0) 79711 93765
70 St. Mary Axe
iVoucher smart meal deals – http://www.ivoucher.com
iVoucher are the restaurant voucher people that make it easier than ever for restaurants and customers to share rewarding dining experiences on their terms.
The company was formed in late 2009, with the mission of equipping restaurants with the tools to take control of their restaurant marketing.
iVoucher enables restaurants to capture customer contact details, create deals and vouchers on their terms and control the reach of their campaigns.
With iVoucher restaurants are able to connect with customers, the smart way.