ABC Signup Closes 2011 With Record Customer Retention Rate of Over 95%

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Online registration software developer ABC Signup traces its origins to product specifications from a single client, and years later its customer-centric focus enabled the company to achieve a customer retention milestone.

Online registration provider ABC Signup achieved a milestone in 2011, retaining more than 95% of its customer base.

The retention rate marked a new high for the nine-year-old company, whose hundreds of customers range from Fortune 500 companies to universities and school districts to hospitals, churches and more. ABC Signup typically sees annual contract renewals hover around 90%, according to Todd Chandler, president of the software development firm. Chandler attributed the 2011 success to a number of factors, all relating to the company’s customer-centric focus.

“Our registration management solution originated from a customer’s need and improved over the years in large part because of user feedback,” he said. “Our willingness to listen to our customers and act upon their recommendations continues to pay dividends in our software’s functionality and in our ability to deliver the level of value that wins their business. I’m not sure there is another registration software provider more attuned and responsive to its customers.”

The 2011 year saw ABC Signup approach customer retention with its usual objectives of providing a superior product and service. The company also conducted a record number of customer reviews, relocated its software to a cloud-based host and updated its registration system to keep pace with changes in browsers and operating systems.

Perhaps the biggest difference in 2011 was the multitude of upgrades made to the software and the corresponding efforts to inform customers about the changes and how to use these and other tools to improve their programs and events.

“In 2011, we made numerous enhancements to our software in terms of new features and functionality, and added a number of customizations to meet the needs of individual clients,” Chandler added. “We also did a better job communicating about these new tools and upgrades through our website, blog and monthly newsletter, as well as through our scheduled calls with customers.”

A 2011 survey marked a key customer feedback effort designed to get a better understanding of business trends, how clients use ABC Signup and what functionality they would like added to the registration software. Among other things, the survey data led to specific enhancements to the software.

ABC Signup’s ongoing dialogue with its customers also generated a number of favorable customer testimonials, case studies and referrals, all of which aid the company’s marketing and sales efforts.

“We believe we have a great product and our customers seem to share that sentiment, both publicly and one-on-one with prospective customers,” said Chandler. “Having customers who are willing to advocate for your product just magnifies the importance of continuing to do the things that earn their business.”

About ABC Signup

ABC Signup (http://www.abcsignup.com) is a web-based software solution that automates registration management for classes, meetings, training courses, conferences and other types of events. Clients include various universities and school districts, churches, cooking schools, hospitals and business such as ADP, General Mills, Konica-Minolta, LG Electronics, Los Angeles Times, National Geographic and Principal Financial.

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Mike Ogburn
ABC Signup
(502) 454-2850 x208
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