'Life Saving' women's Cover Up Swimwear from Bohn boosts confidence.
(PRWEB) January 26, 2012
The launch of Sarah Bohn’s Cover Up Swimwear range for women - http://www.ukswimstore.com/c-42-bohn-swimwear.aspx - was met with a huge amount of gratitude from customers, many of whom deemed it ‘life saving’. The level of demand has led Sarah to expand the range and step up production. The range now includes three-quarter or full-length swim leggings; swim jammers; short-sleeved or long-sleeved swim tops; and a swim skirt. Made for women of all shapes and sizes, the swimwear separates go up to a size 20. Originally just in black, the swimwear is now also available in navy with turquoise piping detail, and Sarah has plans to diversify the range further. “There are further designs in development – I want Bohn Swimwear to provide Cover Up separates to suit every woman’s coverage needs”.
When asked why she thinks Bohn Cover Up Swimwear is so successful, Sarah said, “There’s a massive gap in the market for women’s swimwear that offers stylish coverage at affordable prices, and there are a great many women out there who want to cover up when swimming - for various reasons. I’ve been overwhelmed by the amount of emails I’ve received from women thanking me for developing something which has given them back their confidence in the water. Women with skin conditions; women with scarring; women wanting modesty for religious reasons – to name just a few. It’s very rewarding to know I’ve produced something that makes a real difference to so many people. My website – http://www.ukswimstore.com - has always been about providing good quality swimwear for real women who love to swim, and the Bohn Swimwear is all part of that ethos.”
Currently, Bohn Swimwear is only available from UK Swim Store, but Sarah sees that changing in the future. “Once I can guarantee consistently high levels of stock manufacture this is a range which I’d love to make more widely available. It would be fantastic to have Bohn Swimwear stocked on the high street so that more people get to know about it and have access to it. We’ve achieved so much already, and I think the potential for Bohn Swimwear is huge based on the wonderful feedback we’ve had to date.”