London (PRWEB) January 26, 2012
Creative showcase for the digital out-of-home industry, LoveContent will today launch its 2012 Showcase & Awards program. During a Digital Bus Tour, taking in a host of different digital formats all across the streets of London, The LoveContent team will be announcing a new partnership with digital planning agency Kinetic; 2 new award categories and 2 new panel members for 2012.
Launched in 2011, the LoveContent Showcase is an online resource celebrating and archiving the very best in digital out-of-home advertising and campaign creative. The 2011 Awards, held at the ScreenMediaExpo at Earl’s Court in May last year, generated over 165 submissions and saw prizes going to the likes of Nike, Lynx and JCDecaux for their innovative work across the medium.
For 2012, LoveContent has extended the judging panel by adding representatives from fast growing network owners Ocean Outdoor and Outdoor Plus. It has defined two new Award categories: ‘Mobile Interactivity’ & ‘Social Media Integration’. Plus it has added media planning specialist Kinetic to SpaFax and DV Signage in its list of sponsors.
“LoveContent is all about celebrating the growing body of exceptional creative campaign work being produced for the digital out-of-home industry,” explains Niall McBain, Chairman of the Judging Panel and CEO of SpaFax. “It is this creativity which is defining the impact and growth of the medium and we want to acknowledge the companies who are really pushing the boundaries. Social Media Integration and Mobile Interactivity are two of the defining creative extensions for the medium and are the rationale behind many of the great campaigns of this year.”
The full list of award categories for 2012 will be:
Best Digital Out-Of-Home Campaign.
Digital Out-of-Home Innovation Award
(3) Best Use Of A Digital Medium.
(4) The Mobile Interactivity Award.
(5) Social Media Integration Award.
(6) Non-Advertising Content Award.
(7) The Digital Format Award.
(8) The Best New Digital Site Award.
(9) Industry Award.
Judging the entries will be representatives from Agencies, Network Owners & the Technologists, including; JWT, Ogilvy, SpaFax, Kinetic, HMDG, JCDecaux, CBS Outdoor, Ocean, Clear Channel & Outdoor Plus, ISE2011 & DV Signage
Entries are open for any creative or nominations from May 2011 to April 2012. This year’s awards will be held in London Wednesday 16th May.
For more information or to submit entries, please contact:
Lisa Goldstein at The Screen: T: +442076312152 E: lisa.goldstein(at)thescreen(dot)org.uk or visit http://www.lovecontent.org