Try and make everything look natural, as if all the backlinking and social signals are being done by real humans in a way that mirrors how they would actually behave.
(PRWEB UK) 26 January 2012
Marking a key year of growth in a competitive market in the close of 2011, British search engine optimization (SEO) expert Scott D Smith looks ahead with a renewed sense of optimism for the continued success of his consultancy business ScottDSmith.co.uk in 2012.
Working closely to increase the profit margins of a number of clients throughout the past year, the consultant is confident that his natural and organic approach to SEO will continue to win over clients and deliver crucial results in the field of Internet search.
With more competitors entering the market than ever last year, the London-based strategist stood out from the depressed state of the industry with a professional and highly skilled service tailored to the varying needs of a broad range of clients.
Amongst his successes Smith counted the brand repair and site optimization of numerous national businesses and several international clients.
Sitting at the top spot of US-based search giant Google for the key terms of “SEO consultant” and “SEO expert”, the expert suggested that his expertise and visible success in the field helped add “real value” to the record number of clients he worked with throughout last year, promising to do the same for new and existing organisations seeking his help over the coming year.
“This year I hope to work with an even greater number of clients to push them above their perceived competition and further increase their exposure and profit. In my ongoing tests I consistently find that if I follow an over the top organic approach the results are very good", Smith added.
According to market insiders this strategy of “on the top organic SEO” can be simplified into seven relatively straightforward steps.
The first involves a thorough analysis and clean up of “on page” factors, those that pertain to the coding and construction of a website itself.
The second relates to the process of “backlinking,” which Smith refers to as “a process of collecting the types of links that would be used if a business was naturally going about building a credible reputation online - whether through press releases, social media (i.e. Twitter and Facebook) or a few high quality articles to name just a few”.
The next step involves what Smith calls “building backlinks to your backlinks” and “having a deep set of multiple layers where one can start putting more links on the second and third layers so that a site can handle more direct backlink volumes.”
The fourth step pertains to “randomization”, where the consultant builds backlinks to many different search terms.
“50% of these links should be using your target keywords as the anchor test and the other 50% should use a mix of relevant terms that point to many different sub-pages of a website. These should also be ones that you’re not even targeting because this helps to give a natural signal to the engines,” said Smith.
Steps five and six of the organic strategy involve the temporary evasion of using a web page’s main keywords as well as linking out to other sites in the same niche.
The final process is to create what Smith calls “high quality content that adds value to the Internet,” meaning that strategies like spinning, where sites recycle existing content by changing certain words, should be substituted in place of creating fresh and unique content.
According to Smith the key to on the top organic SEO is “to try and make everything look natural, as if all the backlinking and social signals are being done by real humans in a way that mirrors how they would actually behave.”
Such a strategy is important given Google’s crackdown early last year when the site penalised a large group of pages that had too high a percentage of activity on a small number of sites and consistently linked to the same keywords.
“If a business really exploded online everyone tweeting or linking to it would be using all sorts of keywords such as “click here”. It's not difficult for the big engines to spot obvious high keyword ratios as being solely for business gain," added the strategist.
Whether this old approach of competitors is directly attributable to Smith’s continued success in the SEO world remains to be seen.
“SEO is fundamentally all about testing new and existing ideas in an attempt to try and reverse engineer the complicated algorithms of search engines like Bing, Google and Yahoo in order to create strategies that will help push websites up the rankings for certain search terms” said the market leader.
“I just make sure I do it in a responsible and organic way,” Smith added.
ScottDSmith.co.uk is a UK-based SEO service that offer a free no obligation in-depth review pack that reviews websites, competitive analysis, full keyword research and consultation advice.