Sims Recycling Solutions Acknowledges Data Privacy Day to Raise Awareness about Data Security When Disposing of Electronics

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Sims Recycling Solutions acknowledges and supports Data Privacy Day, which will be observed on January 28, and in the surrounding weeks. Data Privacy Day is an international celebration that strives to promote awareness and education about privacy and best privacy practices.

The Global Leader in Electronics Reuse and Recycling

Sims Recycling Solutions

What many people might not be aware of is the amount of personal information that is stored in these electronics... Not properly disposing of these devices can inadvertently expose your personal, financial or employment data and put you at risk...

Sims Recycling Solutions, the global leader in electronics reuse and recycling, acknowledges and supports Data Privacy Day, which will be observed on Saturday, January 28, and in the surrounding weeks. Data Privacy Day is an international celebration that strives to promote awareness and education about privacy and best privacy practices.

The need to protect personal information is important not only when surfing the Internet or using a social network, but also when your cell phone, tablet, computer or other electronic device no longer works and you need to dispose of the item.

“Just five months after the first Apple iPad’s entered the market, Sims Recycling Solutions accepted one for recycling at a community electronics recycling collection event. This is an example of how soon after purchasing these devices individuals are replacing or upgrading their electronics,” stated Steve Skurnac, President, Sims Recycling Solutions, Americas. “What many people might not be aware of is the amount of personal information that is stored in these electronics, including tablets, cell phones, laptops, and even printers and scanners. Not properly disposing of these devices can inadvertently expose your personal, financial or employment data and put you at risk of identity theft.”

With advancements in technology, there are now more ways than ever to collect, store, use and share personal information. Businesses need to be aware of the current state and federal regulations that they must follow to protect the privacy of customers and consumers need to know how much of their data is accessible and how they can protect themselves and their personal information.

For more information regarding cyber security visit the stay-safe-online web page. For more information regarding safe disposal methods for electronic waste, visit the Sims Recycling Solutions web page.

Sims Recycling Solutions
Sims Recycling Solutions (us.simsrecycling.com) is the global leader in electronics reuse and recycling, offering customers in every business sector comprehensive recycling services out of our 50 owned and operated sites across the globe.

Sims Recycling Solutions – owned by Sims Metal Management, the world’s largest publicly listed metal and electronics recycler – has the global reach, expertise and infrastructure necessary to guarantee our customers that their data is secure, their electronic equipment is processed in an environmentally responsible manner, their reputation is protected and their compliance risks are eliminated.

In North America, Sims Recycling Solutions operates 14 sites in Arizona, California, Florida, Illinois, Nevada, New Jersey, Ontario, South Carolina, Tennessee and Texas.

Cautionary Statements Regarding Forward-Looking Information
This release may contain forward-looking statements, including statements about Sims Metal Management’s financial condition, results of operations, earnings outlook and prospects. Forward-looking statements are typically identified by words such as “plan,” “believe,” “expect,” “anticipate,” “intend,” “outlook,” “estimate,” “forecast,” “project” and other similar words and expressions.

These forward-looking statements involve certain risks and uncertainties. Our ability to predict results or the actual effects of our plans and strategies is subject to inherent uncertainty. Factors that may cause actual results or earnings to differ materially from these forward-looking statements include those discussed and identified in filings we make with the Australian Securities Exchange and the United States Securities and Exchange Commission (“SEC”), including the risk factors described in the Company’s Annual Report on Form 20-F, which we filed with the SEC on 6 December 2010.

Because these forward-looking statements are subject to assumptions and uncertainties, actual results may differ materially from those expressed or implied by these forward-looking statements. You are cautioned not to place undue reliance on these statements, which speak only as of the date of this release.

All subsequent written and oral forward-looking statements concerning the matters addressed in this release and attributable to us or any person acting on our behalf are expressly qualified in their entirety by the cautionary statements contained or referred to in this release. Except to the extent required by applicable law or regulation, we undertake no obligation to update these forward-looking statements to reflect events or circumstances after the date of this release.

All references to currencies, unless otherwise stated, reflect measures in Australian dollars.

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Stephanie Oden
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