’47 Brand Selects SilverTech, Inc. As Online Solutions Partner

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Collegiate and professional sports apparel brand chooses digital marketing agency partner.

“Our web presence is a major part of our brand strategy and our goal was to select a partner that understood and shared in our culture and goals."

’47 Brand is proud to announce it has selected SilverTech, Inc. to provide design, development and commerce solutions to the company’s on-line presence at 47brand.com.

“Our web presence is a major part of our brand strategy and our goal was to select a partner that understood and shared in our culture and goals. SilverTech proved to be the right match for our current and future needs,” said David D’Angelo, vice president and second generation company co-owner. “We will create a truly unique b to c and b to b experience. We are a boutique brand and we want our website to evoke that look and feel,” said D’Angelo.

The scope of the project is wide ranging from creating an impactful brand feel, with spectacular lifestyle imagery to allowing wholesale customers to extract key information regarding inventory and order status. “The site will be a living breathing location that will encourage consumers and retail customers to return often,” said Steve David, director of marketing. “On one hand, a wholesale customer’s priority will be checking availability while a consumer may want to check the latest Facebook post or Twitter feed. We will create a unique online community,” said David.

“47 Brand is a remarkable story and we are excited to help enhance their message with a new digital platform optimized for PC’s, tablets and mobile devices. We are a team of digital marketing specialists and sports fans that have been wearing ’47 Brand products for years,” said William Storace, creative director at SilverTech, Inc.

The company will unveil 47brand.com to coincide with the start of the 2012 MLB season in April.

SilverTech, Inc. is a national digital marketing agency based in New England that expertly solves online marketing, technology, operations and commerce challenges by creating value driven, web, digital and data powered solutions to fit exact business requirements. SilverTech partners include: Life is Good, Polartec, American Water and Le Gourmet Chef.

’47 Brand is a privately held sports licensed company founded by twin brothers Arthur and Henry D’angelo in 1947. Forty Seven Brand is proud partner of Major League Baseball, the National Football League, the National Hockey League, the National Basketball Association and over 600 collegiate programs. Forty Seven Brand employs 200 corporate and retail associates and is located in offices in Boston and Dedham, MA.

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Marc Frechette
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