Former Red Bull Executive, Harry Drnec, Joins Savtira Corp. Advisory Board

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Veteran marketing executive for Red Bull and Anheuser-Busch, Harry Drnec, joins advisory board with tech firm

Harry Drnec

Harry Drnec

"Through the network of entrepreneurs, tech gurus and traditional personal relationships I’ve developed over the years, it’s an exciting experience to be involved in the development of something revolutionary like Savtira," says Drnec.

Savtira Corporation, a new B2B cloud commerce solutions company, adds another seasoned professional to the company’s developing advisory board. Today the company announced new advisory board member, Harry Drnec, former Red Bull and Anheuser-Busch, Inc. executive, and currently investor and marketing director for UK-based computer software developer, The Broadband Computer Company.

“We pride ourselves at Savtira for building an invaluable team of experts that are unequivocally talented,” says Savtira CEO, Timothy Roberts. “Our avenue to success is through the innovation and skills of our team. With that being said, we are honored to have Mr. Drnec on our advisory board. With his willingness to share his many years of marketing expertise with our team, we are confident the learning experience will be priceless for us coming from such a reputable source such as Mr. Drnec.”

Recognized as a world-renowned marketing expert, Chicago-born Harry Drnec served as a US Air Force pilot in Vietnam before commencing his career in marketing with reputable corporations such as Anheuser-Busch, Inc., E&J Gallo Winery, and Red Bull. Drnec currently serves as investor and marketing director for The Broadband Computer Co., which develops software aimed at simplifying the computing process.

Drnec was previously managing director of Red Bull, building the UK division of the company from a loss center to now, the second most successful market for the firm, behind the US, on a worldwide scale. He was credited with taking the Red Bull brand away from simply an energy drink to a product that provides stimulation for the body and mind, creating a unique position in the market against the firm’s competitors.

“I am pleased to be getting involved with Savtira Corporation,” says Drnec. “Through the network of entrepreneurs, tech gurus and traditional personal relationships I’ve developed over the years, it’s an exciting experience to be involved in the development of something revolutionary like this company. My career has been focused on cultivating exposure for brands that produce more than a service or product – rather they encourage a lighter, blissful attitude for life. It’s been a passion and a pleasure, and with the creative concepts in e-commerce, cloud technology also cultivating at Savtira, I look forward to contributing knowledge where it can best be utilized.”

Drnec was also former brand manager with Anheuser-Busch, contributing significantly to the team that introduced what is today, the No. 1 brand of beer in the country – Bud Light. He was subsequently recruited into a senior marketing position at Ernest and Julio Gallo before rejoining Anheuser-Busch to launch Budweiser across Europe. Drnec is best known for masterminding the launch of designer lager Sol, as well as the introductions of Snapple into the UK market.

About Savtira Corporation
Based in Tampa, Florida, Savtira is in the business of digital distribution with a software-as-a-service (SaaS) e-commerce platform that is a turnkey system for the distribution, marketing, merchandising, and selling of both digital media and physical goods in a single store and a single, unified shopping cart. Savtira-powered stores are designed to meet the specific needs of retail partners so no two e-stores are alike. All Savtira e-stores are custom-branded for our partners. Extra features and services are offered on an à la carte basis. Savtira is also building the next carrier-class “Entertainment Distribution Network” (EDN), streaming all digital media from the cloud, with a feature set that eclipses anything on the market. For more information on Savtira, visit: or call 813.402.0123. Follow us on Twitter at:

Savtira is a registered trademark. All other product and service names mentioned are the trademarks of their respective companies.


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