Pasadena, California (PRWEB) January 31, 2012
House of Marketing Research, a marketing research services company, announced today the launch of a new division dedicated to offering mobile and Internet-based marketing research services. The new division, named House of Marketing Research Mobile, will initially offer online focus groups, to be followed later in 2012 by mobile marketing services using mobile devices such as cell phones and tablets.
"We are very excited by the potential of online and mobile marketing research services," said Amy Siadak, President of House of Marketing Research. "Mobile marketing research services have the advantage of allowing participants to share their opinions from virtually any location by engaging them in real-life situations using online and mobile technologies without the need to be physically present at a facility. By combining these mobile services with our existing world-class focus group facilities located in Southern California, we believe that we can offer our clients an extremely comprehensive package of marketing research services."
Siadak continued that the decision to launch the division with online focus group services initially was strategic. "We are well-known by our large clients such as Disney and Kaiser Permanente for our abilities to conduct full-service focus groups at our physical location and elsewhere. We felt that launching our mobile division with an online counterpart made sense to ensure continuity and quality delivery to our clients."
For more information on House of Marketing Research's mobile and physical services, contact Amy Siadak at (626) 486 - 1400 or by email at amy(at)hmr-research(dot)com.
House of Marketing Research has delivered marketing research and focus group services to customers for over 20 years. The Company's website is http://www.hmr-research.com.