K’NEX to Integrate With Virtual Piggy’s Parent-Approved Purchasing System

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The world’s fastest growing construction toy company partners with innovative provider of secure online products for the youth market

We are excited to integrate Virtual Piggy’s secure parent-controlled payment solution to help ensure the safety and security of our online customers.

K'NEX, the construction toy company focused on Building Worlds Kids Love™, announced today that they have entered into an agreement with Virtual Piggy, Inc. that will integrate the Virtual PiggyTM service with knex.com.

Virtual Piggy’s system provides eCommerce merchants a secure mechanism for children to shop online in a parent controlled, parent monitored, COPPA compliant environment. Free for all parents, the Virtual Piggy service will allow parents to set pre-authorized approvals and limits for their child’s online spending. Kids will then be able to manage their online budgets and to buy products from approved companies like K’NEX by clicking on the Virtual Piggy icon at checkout. Parents can choose to receive e-mail or text messages allowing them to approve or deny purchases.

“K’NEX is the only building toy company making toys on a mass scale in America”, said Michael Araten, President and CEO of K’NEX. “We supply creative innovative construction toy kits to children of all ages from 2-16. We are excited to integrate Virtual Piggy’s secure parent-controlled payment solution to help ensure the safety and security of our online customers.”

The Virtual Piggy service is expected to be available on http://www.knex.com in early March.

About K’NEX Brands
Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love and encourages youngsters to “imagine, build and play.” For more information, please visit http://www.knex.com.

About Virtual Piggy, Inc.
Virtual Piggy, Inc. delivers a technology platform designed for the management of the Under 18 age group in the global online market. The Virtual Piggy technology enables online businesses to function in a manner consistent with the Children’s Online Privacy Protection Act (“COPPA”) and similar international children’s privacy laws. Virtual Piggy technology enables the Under 18 audience to play, transact and socialize in a secure online environment guided by parental permission, oversight and control. For more inforamtion, please visit http://www.virtualpiggy.com

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Kate Loffio
K'NEX
215-996-4209
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