11th Hour Introduces K-12 Schools to Our Store: Pricing of Popular Solutions Made Incredibly Simple

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For far too long, technology pricing has been shrouded under a cloak of secrecy and complexity. 11th Hour is parting with conventional wisdom and challenging norms to fulfill its core mission for schools: simply make life, communications, desktop virtualization, and networks better.

It's an oxymoron to have products that are amazing at simplifying life and yet have a pricing and proposal process that is much too complicated.

11th Hour is set to introduce Our Store on Thursday, January 26, 2012 at the New Jersey Association for School Administrators’ TECHSPO 2012 conference in Atlantic City, NJ. Our Store is a revolutionary concept designed to simplify and expedite the pricing process and procurement of the popular Google Apps for Education, Citrix’s VDI-in-a-Box, and network performance consulting. Schools can now get pricing for end-to-end email, desktop virtualization, and network performance solutions in a few easy clicks, even at the 11th hour.

Today, getting prices for email systems, desktop virtualization, and network consulting is nothing short of daunting. School staff interested in technology pricing have to endure endless meetings, phone calls, and the pressure of up-selling.

"It's an oxymoron to have products that are amazing at simplifying life and yet have a pricing and proposal process that is much too complicated, " comments 11th Hour’s Founder and CEO Edwin Wargo. "There's been a mystique around technology pricing and the technology process for far too long. The good news is that school folks can now get the answers on-demand. Their lives can be simpler," he adds.

Mr. Wargo knows this all too well, and not from market research or secondary news sources. He has spent time as a public school District Technology Coordinator, District Network Specialist, and K-12 teacher. He notes, "I could spend a good portion of my day just getting pricing. Sometimes, I just needed to see if something was in my budget ballpark. Ultimately, I'd spend a bunch of time only to realize something was way too expensive. And sometimes, I only needed comparative pricing with no real intention of buying. Schools can be fast paced places. There were plenty of times I needed pricing quickly and it just wasn’t available.” He concludes, “I’ve actually lost grant money because I didn’t have quick access to pricing.”

Life is easier now. Schools interested in Google Apps for Education (which is free but requires setup), Citrix's VDI-in-a-Box, and making their networks better can now get instant price quotes in just a few easy steps. A familiar interface to many, the technology is essentially a shopping cart. To get pricing for Google Apps for Education there are 4 major steps. Desktop Virtualization contains 8 major steps. Each process is highlighted by an easy-to-follow flow diagram.

Once the order is complete, users just have to checkout. Checkout is simple with the standard contact information required. Within seconds an emailed quote is delivered to users. Questions are certainly welcome and encouraged. They can be asked via a Live Chat session, email, or phone - whatever is easier for the client. Simplicity, prices, and easy to use technologies are the hallmarks of Our Store.

11th Hour's willingness to publish pricing is also a rarity in the industry. While many keep their prices shrouded in secrecy, 11th Hour feels the opposite. Many companies turn their technologies and approach into rocket science. Not 11th Hour. "What we do is far, far from rocket science. We aren’t smashing atoms. We simplify life through products that are simple - simple to implement, use, and support," elaborates Mr. Wargo. He adds, "If my electrician can pull out a rate book and tell me that a receptacle 30 feet from the fuse box is going to cost $700, we can certainly tell based on our experiences how much Google Apps will cost to deploy. Citrix’s VDI-in-a-box is a bit more challenging since server prices fluctuate. Also, clients may have special requirements that could bring about some variation in pricing. But essentially, turning pricing into a complex process as so many do is a huge disservice to schools."

As for worrying about price scaring off potential clients, Mr. Wargo notes, "Our prices aren't over-inflated. They aren't under-inflated. We've spent a lot of time and placed much thought into making sure our pricing is competitive and most importantly fair. Our current and past clients know the educational experience and technical expertise we bring to all of our work. We know learning is at stake when we work with schools. We've been there first-hand and our clients appreciate that."

11th Hour, headquartered in Medford, NJ, serves schools nationwide. 11th Hour simply makes life, communications, desktop virtualization, and networks better. The company’s website where Our Store can be found is http://www.11thhournow.com.

For more information, please contact Jan Kroberger, Director of Sales and Marketing, 11th Hour, at 877-469-1255 x3 or via email at jan(at)11thhournow(dot)com


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Jan Kroberger
11th Hour
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