"Marketers have come to realize that customer engagement and loyalty, versus acquisition, are critical for driving sustainable growth.” ~~~ Mark Johnson, CEO, Loyalty 360 - The Loyalty Marketer's Association
Cincinnati, OH (PRWEB) January 25, 2012
In its just released executive briefing, “Where is Loyalty Headed? An Inside Look at Trends Impacting the World of Customer Loyalty,” Loyalty 360 – The Loyalty Marketer’s Association shares insights from industry leaders about what’s on the horizon that will drive customer engagement and loyalty this year. The customer loyalty think tank asked its members to help uncover the key trends marketers believe will most impact the industry in 2012. A number of areas of focus bubbled to the top, including customer experience, loyalty programs, social media and online marketing, mobile, and data.
“Despite the explosion of the daily deal space – or perhaps because of it – marketers have come to realize that customer engagement and loyalty, versus acquisition, are critical for driving sustainable growth,” explains Mark Johnson, CEO of Loyalty 360. “As such, loyalty is a much bigger, broader, richer and increasingly complex idea than it has been in the past. Loyalty is no longer about points, discounts, miles, rewards; it is about the way the processes, technologies, ideas, and interactions engage an individual with the brand. The insights shared in this briefing will give marketers a deeper look into the key issues impacting the creation and implementation of effective loyalty strategies.”
Sharing their insights are experts from SAS, Affinion Loyalty Group, Kobie Marketing, VIPdesk, Mocapay, Safelife Auto Glass, Points.com, Destination Interactive, CEMEX, Aviva Group, Saepio, SDL, Allergan Medical, Aimia, RewardsNOW, Swift Exchange, Scene LP, Covario, Sixth Sense Media, Medallia, The Turning Point Group, The Relationship Capital Group, Deloitte Analytics, Ypulse, and more.
A complimentary copy of “Where is Loyalty Headed? An Inside Look at Trends Impacting the World of Customer Loyalty” is available at http://www.loyalty360.org/white_papers/where-is-loyalty-marketing-headed-in-2012/
About Loyalty 360
Loyalty 360 – The Loyalty Marketer’s Association is an unbiased, market driven, voice-of-the-customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives marketers the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. http://www.loyalty360.org