As we ramp up our services, this new site is just the first step in a really exciting overall process
Chicago, IL (PRWEB) January 25, 2012
Chicago-based marketing firm Sports Camp Federation has just launched its entirely new website and name change, now known as SCFederation. In addition, the company has expanded its service offerings to include various levels of social media marketing and consulting services to its clients.
Sports Camp Federation (now referred to as SCFederation) is a free resource available to youth camps, youth and adult sports leagues, organizations, educational programs, community centers, social groups and more. The company seeks to help programs become successful through use of its database to gain visibility and utilize resources. Its newly launched website is easy to navigate and has a completely new look and feel. "Aesthetically, the site matches our own brand so well. As we ramp up our services, this new site is just the first step in a really exciting overall process," says Sarah Leonard, Director of Business Development.
SCF provides such services as sponsorship development and product sampling programs so that participants find more value in their experience with a given camp or organization. In addition, SCF has now included social media training to better gain visibility for its partners. The company strives to help create a dialogue amongst organizations and its participants through use of social media techniques. Its comprehensive training program and ongoing consulting services were not previously offered in the past, and while this portion of the company’s offerings does come at a cost, it can be affordably tailored to fit any organization’s or camp’s needs.
While SCF helps organizations and camps become successful, it is also a viable platform for brands to generate awareness amongst targeted demographics in the active lifestyle community – both youth and adult. The company can utilize its extensive database to place products in the hands of active youth and adults. In addition, SCF can integrate product placement campaigns with a social media response to generate buzz about a particular brand or product. This integration of social media is a new addition to the SCF portfolio of services for 2012.
Sports Camp Federation was founded in 1998 by Scott Bronstein. SCF has provided millions of free samples, product promotions, movie premieres, concert tours, drive to web campaigns for all youth and adult channels within a network of over 10 million consumers directly. Their unique ability to provide feedback, pictures, and drive sales directly allows for a cost effective option for brands to reach consumers with new or existing products. Camps, leagues, tournaments and organizations of all types, shapes and sizes will benefit from SCFederation’s free membership. SCF has also opened up their network to families directly through in-home sampling programs with coupons on products that families can use on a daily basis. For more in-depth information please visit http://www.scfederation.com.
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